Thursday, November 21, 2013

The Things You Need To Know About Facebook Marketing

By Stavros Georgiadis


Everybody has an opinion about what makes for the best Facebook marketing. Do not follow the trends, as you should gear your strategy towards your company's needs. If you want a great foundation of marketing knowledge, this article is for you.

Don't let spam overrun your page on Facebook. You can monitor your page by using filters, even if you are not online. You and your page administer can use it to filter keywords of your choice.

One method for generating interest in your business is by having a giveaway. Try getting your customers to 'like' your site by giving them something for free. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Try very hard to make your Facebook page more unique and memorable than others. Add colors and pictures to your page. These pages are more enticing.

Make sure that you stay active answering the questions on your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Additionally, post a link to an article on your site if it can answer their questions.

Never let spam overrun your page. You can put filters in place that will help you to keep things on track when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Custom Audiences will let you upload your current customer's email addresses so you can target them with ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Look into a Facebook advertisement to sell your product. You are able to customize your ad so that only one gender or a certain age group can see it. You can set a budget and work only as much as you want to. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You are able to discontinue your ad at any time.

Facebook is not necessarily the best place for your marketing. There are other social media platforms. As popular as Facebook is, not all cultures and age groups use it. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.

Only post updates that are pertinent to your area of business. Only post content that your subscribers are interested in hearing about. If you wish to share personal information, do so on your personal Facebook page.

In the end, many people follow the "trends" about Facebook marketing because they are lazy. Thankfully, this article isn't about trends, but solid marketing advice. If you put what you read here into practice, you'll notice an insane increase in conversion rates and profits.




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