Saturday, May 25, 2013

A "how To" Primer For Merchandising Lotion That Pays

By Arthur Crown


It is not easy to sell tanning lotion online. You may have unique tanning lotion with you. But without knowing the marketing mechanism, nobody will be aware of your tanning lotion. Use our information guide to market your tanning lotion, and make sure your venture goes more profitable and sustains the market.

You can expect 15 to 17% increase in sales for online lotion business during the month of December. This increase in sales will range from different applications such as mobile and travel. If you are selling your goods well, then you can see for the growth in sales.

It is important that the purchases of your customers are delivered within an expecting time, otherwise your reputation will be damaged. Make sure that, if you are offering electronic tanning lotion, they are available for download that day. With shipping of physical goods, you should pay attention on offering different delivery times, and packaging to choose from.

To grab parent's attention around the holidays you should offer personalized letters to their children from Santa free of charge. Make sure you customize letters so that they are age appropriate. This will bring parents to your site and most likely they will buy tanning lotion from your store.

How can you be sure that your website store is the best choice available to your customers ? You can find out how reliable or user friendly is your website by asking your visitors for honest reviews and feedbacks about your site, moreover, you will be able to determine all the deficiencies on your site, and fix them accordingly.

Make sure your information on the website is secure. It could be costly for you to have yours or your customers' information hacked. Use password protections, firewalls, and virus softer to protect your business. You can even create a back-up website in case your first one fails.

Your inventory record should be kept tidy and accurate so that you don't run out of item and that you have to turn away sales. Particularly during the holidays, ensure that you have your inventory well stocked and equipped so that you don't disappoint your customers.

If you can learn graphic designing, you can maintain your site. If your site looks ordinary and dull; the visitor will not have an inclination to stay longer, and would like to exit your site. Your site should be a visual treat to the customer, for which you can use photos taken by professionals. All the descriptions of the tanning lotion should be creative in nature and the pages of the site should be easy to navigate.

Always ensure that the emails sent by are qualitative in content and communication. You should also track the delivery rate of your emails, so that you can find out the number of successfully delivered mails and bounced mails. In cases of bounced mails, try to get the correct/latest e mail addresses and re mail the contents of your communication.




About the Author:



No comments:

Post a Comment