Tuesday, June 21, 2011

The Advantages of a Modular Exhibition Stand

By Ruth Williams


The decision has been made for your business to exhibit at the next big trade event. Your exhibition marketing has been done. Your microsite has people buzzing about your appearance. The theme of the promotion has been decided upon. Your business's sales people have been briefed and the activities to take place on the exhibition stand have been planned. The last key decision to be made is to work out what kind of exhibition stand would best serve the requirements of the event.

The right modular exhibition stand will add the finishing touch to your marketing efforts. Continue reading to find out the main advantages of opting for modular exhibition stands.

The types of stands allow for a certain level of flexibility within the space allowed. They are particularly good if there is any question as to the size of the your stand area.

Modular exhibition stands look more sturdy than other types of stands, adding an air of professionalism to your exhibition presentation. Modular stands can also come with compartmentalized components within which you can create lit displays, meeting areas and specific areas for product displays. Modular stands achieve this through use of lightweight aluminium, forming the basis for the compartments, and a plethora of other choices for the materials to be used with it.

These types of stands work very well with promotional graphics and company branding. With some imagination, a skilled exhibitionist can contort a modular stand to actually mimic a custom built stand. The flexibility of the modular exhibition stand gives your business the potential to really stand out from the rest.

Modular stands cost less than a custom built stand. If your business is on a budget the modular stand provides a cheaper alternative which looks the part and can be used again with ease. Modular stands are also quicker to assemble than custom built stands.

It is not necessary to use all the components of the modular stand if future exhibitions have further restrictions on space. The modular stand provides the flexibility to be used at exhibitions of differing sizes and scope by simply altering how many components are used. This flexibility helps the modular exhibition stand to be a wise investment as it can be used time and time again.




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