Sunday, July 5, 2015

3 Linkedin Mistakes By Internet Marketing Companies

By Robert Sutter


LinkedIn is a website that boasts a litany of features. Everything from general networking to the creation of content must be considered, which goes without saying. With that said, I think that it's vital to talk about the oversights that can be made along the way. As you can imagine, some of them will stand out more than others. As long as you make note of these 3, and avoid them in the long term, you'll be able to maximize the perks of this very website.

First of all, a common mistake made on LinkedIn is the absence of a profile picture. The default picture is simply a silhouette of a head shot, which doesn't exactly give you an identity on this particular website. Shouldn't you want other professionals, especially those you may want to seek job opportunities with, to see you at the onset? This is an easy fix: just have a head shot taken - it doesn't have to be overly professional - and set it into your profile.

Skills matter on LinkedIn as well, so make sure that you choose them wisely. They should be relevant to both your industry and the job you'd like to pursue, which is what firms like fishbat can attest to as well. Maybe you'd like to become a baker; you could incorporate "pastry arts" and "cultural cooking" on your profile to make it stand out. Make sure that they are legitimate, though, as honesty is a crucial factor in the eyes of Internet marketing companies across the board.

Finally, it would be unwise to ignore the publishing option on the website. The reason for this is that everyone has something to say, as it relates to their industry, meaning that those thoughts should be brought out into the open. If you post content related to your industry, and ensure that it is engaging, you'll be surprised by how many people will pick up on it. This is a strong strategy, to say the least, but it will not be carried out unless you utilize the aforementioned option.

If you want to talk about the most important precautionary measures, associated with LinkedIn, there's no doubt that these are worth covering. New LinkedIn users can make a number of mistakes with this website, meaning that they aren't able to take full advantage of the network. However, with a learning experience or two, the aforementioned mistakes can become clearer. Take these into account and, before long, you'll become a LinkedIn enthusiast.




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