Wednesday, July 22, 2015

How LED Lights Enhance Point of Purchase Display

By Michael Zhang


Point of purchase displays must attract interest. Their job is to focus your purchasers on a product that they will need right away. But there's plenty of competition. So how does one make a display stand proud of the rest? LED light panels are a good place to begin. Some of the techniques LED lights augment point of purchase displays include: Power over how buyers view a product on view. Minimal upkeep and long-life. Highly cost efficient. Product-friendly. We'll take a closer look at each of these benefits

LED Light Panels Draw Attention

Firstly, effective lighting pulls folks in. By illuminating a point of purchase display, you immediately add a distinguishing factor that gives the customer a reason to focus upon a choice product or promotion. This approach works even in well-lit retail environments, as centered LED light panels change the mood of the chosen display and set it apart from the wider store. That mood is a very important element, because it gives you bigger influence over how the customer feels about the product displayed. Different colors awaken different feelings. When the kind of lighting is in synchronization with the product, it increases the chance of making a sale

Cool to the Touch, Light on the Pocket

From a practical standpoint too , LED lighting is the best way to go re both cost and feel. Energy conservation has become an important consideration in recent times, as businesses look to environmentally-friendly options and the associated savings. The numbers speak for themselves; LED lighting uses around 75% less energy than other lights and lasts up to 30,000 hours, approximately 20 times longer than conventional alternatives. Maintaining LED lighting displays is much easier than florescent and traditional bulbs. Even if they do finally need changing, LED lights are cool to the touch, making the process swift and effective.

Protect the Products

As favourable as it is to attract attention to products with a smart lighting solution, it's no good if those same lights discolor and damage the product. LED lighting deters this from happening, allowing products to sit on view for lengthy periods of time without being trashed. From each angle, LED lighting shines through as the best way to improve point of purchase displays.




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