Thursday, July 23, 2015

How signs and posters improve a customer's shopping experience

By Michael Zhang


Regardless of how good the product or service, brands will go unnoticed without the proper signage, it is vital to let the public know where their business is and what they offer. This is particularly true for brands that decide to trade inside massive department shops like John Lewis, for whom E-Handsome advertising has just supplied with a considerable number of light box for illuminated graphics and signs in Oxford Street and New York.

Signage is not only crucial in identifying a brand for existing consumers, but is furthermore used to attract new clients. With the right blend of signage and graphics, brands can market their products towards purchasers of competing brands and convert them into clients of their own, which is crucial in a department store that houses numerous high end shops all selling an analogous product.

As well as assisting in brand identification, sign and graphics are also used to help shoppers navigate their way through each dept and finally to the point of sale. If signage is confusing or misleading, the purchaser will have a poor experience and will likely become annoyed and not return; illuminated graphics and indications are bold, eye-catching and the ideal navigation tool.

There are a range of ways to display poster and logo light boxes, a preferential method selected by John Lewis when redesigning their Premium Beauty office.

A well recognized manufacturer of display light boxes and other prime quality promotional and promotional products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.

Incorporating signage into a trellis framework permits patrons to see through to other departments while having the ability to easily distinguish individual brands-by adopting this method John Lewis has been able to improve their customers' overall journey and experience in their stores.




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