Friday, July 24, 2015

Why Does Periscope Matter To Social Media Agencies?

By Robbie Sutter


There are many ways to get information out to the public, but it's easy to see that video is one of the most vital. In fact, many companies have taken to the likes of Periscope, which is one of the hottest platforms in this day and age. Even though many social media agencies see this as a strong platform, others may wonder what the big deal is. For those who are curious to learn as much as possible, here are reasons why the platform in question matters.

For those who do not know, Periscope is a new app that allows people to watch and stream video content from virtually any area of the world. Brought to the public by Twitter, it's clear that anyone with an iOS device has one of the best ways to utilize this form of media. Many people have taken to it for entertainment purposes, which is probably a given. After all, with the advent of video game streaming and the like, Periscope couldn't have come at a better time.

Of course, when it comes to the ways in which Periscope can be applied to business, there are a couple of key points to make note of. First of all, networking has been integrated into a number of campaigns, constructed by firms such as fishbat. Who's to say that clients who use Twitter cannot also bring said video streaming platform into their future endeavors? Provided the products and services client offer match up, there's little reason why this can't be done by social media agencies.

One of the other reasons why I feel Periscope is noteworthy has to do with its age. Keep in mind that it's only a little over one year old now. What this means is that there are potentially various possibilities which we haven't been able to tap into yet. Maybe other companies can take part in doing so, but it's easy to imagine that individuals with their own visions can do this as well. Whatever the case may be, it'll be interesting to see how this platform grows from here.

It's easy to see that Periscope has the endorsement of various social media agencies, as well as those who enjoy entertainment in general. While this platform may be used for extensive business purposes, it's easy to imagine that it can be used for sports, video games, and what have you just as well. It's simply a matter of how intuitively it's brought into effect. In time, I have to believe that the full potential of said streaming service will be realized.




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