Sunday, March 10, 2013

Tips In Passing Advertising Ideas

By Anne Kelley


During the time when you have fashioned a campaign that is so creative for one client, then you could have your ideas submitted to him. Do your presentation in a great way, even with the fact that those concepts you have are highly brilliant, your demographics very sound, and even with a truly clear message. It can allow the client to truly like your own idea when it comes to advertising Victoria BC.

If the presentation is weak, the client will not buy the idea you have, and there might be a need for seeking another client you must accommodate. So this does not happen to you, be sure of reading about the steps to submit ideas that end up sold. These are being stated below.

The first step is knowing the audience that you have. Some possible audience include middle management, the board, and the CEO. It also is a must to see if the audience you have is mostly composed of men or women. Also, you have to see if there is one possible audience member who has a disability that you must consider.

How much knowledge you happen to have about the audience prior to the submission of an idea could have a great impact regarding how they will receive the presentation you have. It also is a must to know the place where you will do the presentation. Some potential locations can include outdoors, the auditorium, or a cafe in your locality.

Find out if there is handicap access in that place. Also, be sure of checking the type of lighting that is available and if there happen to be enough outlets of electricity in strategic locations. There also is the need for checking if they have working equipment that you can borrow, if needed. Be sure to pay a visit to the site where you will be doing the presentation to know that area better.

Then you must choose a presentation method. To have more ease in selecting the correct way to present, make use of what you really know of your audience and place. When it happens that an informal sort of presentation with a few people will only be done, you may use your sketchpad or laptop.

But if such a situation is more formal, you must consider utilizing not just your laptop, but also make use of a projector, when showing ideas on a large screen. One alternative involves putting ideas on big boards which everyone may see. Telling a story is another tip that helps. To do this, take time in framing your ideas in the larger context of the assignment.

You must do this before you jump to tag lines along with the storyboards. You should restate the objective and discuss briefly how those ideas you will present can meet it. So things are kept short, your audience must be engaged through the sharing of thought processes leading to the said ideas.

Lastly, do not forget to invite questions coming from the audience regarding the idea you have for advertising Victoria BC. Always permit the audience to react to that material which you have. Should it happen that the timing is tight, you should say so, but the recommendation is allowing as many questions as permitted by time.




About the Author:



No comments:

Post a Comment