Thursday, March 14, 2013

Increase Your Business Revenue By Using Vehicle Graphics

By Stan Neal


No matter where you come from you will have seen bumper sticker thousands of cars already. I've lost count of the number of times I've seen "I Love Mom" stickers, or "My Other Car Is A Ferrari". Most will also have seen some really attractive stickers which one can stick to the actual body of your car.

Nowadays, we might no see too many common stickers, but we certainly see a lot of vehicle graphics. For hundreds of thousands of businesses around the world, vehicle graphics have proved to be an exceptionally powerful advertising tool.

Obviously, if you opt for cheap low quality graphics, you can't expect to see great results. Don't forget, while creative advertising attracts customers, inadequate advertising can drive them away.

Let's face it, if you walk into a shop and you're greeted by a miserable sales person you'll be reluctant to spend any money. Now, if the place is nicely organized, and the staff are pleasant; knowledgeable and welcoming, of course I'll buy what I need.

To a great extent, sales staff and vehicle graphics are very similar. If they are unappealing and boring the average person will take absolutely no notice of them at all. When they're used for advertising your business, graphic designs must strike the right chord. In a nutshell, they need to be powerful enough to turn heads.

As with many things these days, it's probably easier to order your vehicle graphics online. As is to be expected, many businesses offering these services are in it simply for the money, but there are also several that have a solid reputation, such as Exotic Graphics for example.

A reputable design company realizes that while graphics should be nice to look at, they also have a job to do. In other words, they will know how to design your vehicle graphics so that they are creative; striking; but not overly complex. Remember, if the design offers people too much to look at, they'll probably for to take note of things like your name and number.

Your company name and logo, accompanied by your contact details, are the most important aspect of your vehicle graphic design. The design should also include a short list of the products or services being offered, but it shouldn't dominate the design.

When implemented correctly, advertising your business on your vehicle can be an incredibly powerful selling tool. One word of advice however..... Whoever drives the vehicle needs to remember that they are driving a vehicle that is representative of your business. If they employ bad driving habits, it can have a disastrous effect on your business's reputation.

To sum it all up.....you want your company name and logo to dominate the overall design. The next two features which need to stand out are a contact telephone number and your website address. As I've already mentioned, it's always good to list a few products or services, but the list should under no circumstances dominate the design. Generally speaking, it's better to supply too little info rather than too much.




About the Author:



No comments:

Post a Comment