Monday, March 11, 2013

Are You An Unknown Music Producer ? The Music Industry Is Looking For You !

By Mya Jackson


In the early 2000's, the music industry, primarily the communities of hiphop and rnb, observed the beginning of what we now call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What precisely is a "super producer"? Well, the ideal interpretation of their difference with a "simple" producer would take the instance of what we call a "supermodel" in fashion, like Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know these famous fashion models as well as everyone else and you can see them on each of the catwalks. In a word: safe values.

That was the same thing in the music industry: there have been "big" producers, risk free, that led completely the projects and also were requested by the best known singers and also rappers. It was usually less dangerous for records company to use a highly rated music producer as compared with a beginner. The recommended producer provided a large number of moneymaking singles, in theory. Due to the fact back then generally big names sold discs.

However, the music industry, since the start of the decade has totally changed. Firstly, many people don't actually spend money on disk nowadays.

Which means the record labels offer considerably less money for a project. And undeniably, record labels are not wishing to spend money between $ 100 000 to $ 300 000 for one single beat, as was the condition in times of the golden age of music producers. The discs tend to not sell and world-wide-web starts to develop. To do something about not legal downloading of their artists, record companies develop or merge with statutory download platforms and decide to enforce their visibility in this internet scene, that has been escaping their control for a long time.

But the improvement of the web in addition has permitted the arising of loads of anonymous producers as good as, if not more advantageous than, "Super Producers".

All these producers have paying attention to the growth of the Web, that has facilitated these to sell their beats online. Enabling them to contact and work with performers on a local scale as well as an international one. A producer from New york can now try to sell beats to anybody in Japan. It certainly is now faster for them to obtain a good authority with a career. For the artists, this makes an immense difference! They can buy beats online at home for their album, EP or mixtape for affordable prices; not even close to being those practiced by the "super producers".

Record labels pay a special interest on this brand new business. They buy beats online too. And recently we could observe that a few internet producers are receiving hired by majors.

The great time period of super producers just like the epoch of super model disappears slowly, giving option to this brand new sector directed by producers who, often, have next to nothing to envy to the "super producers".




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