Thursday, March 7, 2013

"AMP-UP" Your Public Speaking Business! By James Malinchak (Part 2 of 2)

By Troy Dickson


* Platform Offering - There are many events where, although you might not be paid a check to speak, you can talk and offer your products to the audience by means of continuing education so audience members can continue to gain knowledge from you after your talk is done. You could offer to continue learning in the form of books, CDs, DVDs, home study courses, live seminar trainings, teleseminars, group mastermind coaching, one-on-one coaching, consulting, etc.

Whenever you deliver a talk filled with facts that benefits the audience, a lot of them will want more of you and your ideas. It's your responsibility to allow audience members to continue gaining knowledge from you so they could be better. And, you could make an extraordinary amount of extra money while helping lots of people. Not too long ago, I was blessed to make over $1,000,000 after talking for just 2-hours. I can't think of anything better in business - getting to talk about a topic that I enjoy that's helping audience members, while I'm still making BIG money.

* Spin-Off Business - The spin-off business from public speaking can be astounding. What is a spin-off business? Spin-off business is when you receive additional business opportunities from audience members. Imagine, you are giving a talk to a group talking on a topic you enjoy and when you finish, several audience members walk-up to you thanking you for a great talk. Then they ask if you would be able to give that same talk for their group.

They can pay you a speaking fee (check) or they may not pay you a check but will allow you to offer your continuing education so their audience members can invest in themselves after your presentation. In addition to getting spin-off business from audience members, you can also get spin-off business from the original person or group who booked you to speak. They can re-book you for their next event or even book you for additional multiple events.

* Build Your List & An Immediate Following FAST! - I really like this one! Whenever you speak to a group, you immediate attract a group of raving fans who wish to follow you and wish to be marketed to by you. Speaking in public is one of the best methods to start lead generation and list building because of the immediate connection audience members have with you. Since you were the person who delivered the talk, audience members form a bond with you and see you as a reliable source. They would like to receive your emails as well as direct mail pieces. I still have people on my list acquiring products and going to my speaker boot camps who heard me speak a decade ago to an audience.

Adding public speaking as a part of your current business is, by far, the BEST business decision you could make. It's, definitely, pound-for-pound, hour-for-hour, the BEST business structure and the newest, fastest, easiest way to make additional BIG MONEY in your business! And here's the good news, it's simply a learned skill you could easily learn.

I have taken many business owners who had no clue how to begin, where to start or what they should even talk about, and showed them step-by-step an uncomplicated recipe to follow that had them making BIG money in just 30-days by simply speaking about what they know. You can do it - now is the time! All you need to learn is the basic recipe!




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