Saturday, July 16, 2011

Basic Things You Should Know In Registering A Trademark In Singapore

By Cindy Ross


Meaning Of A Trademark

A trademark is a title or logo used to recognize the source of a specific item or service. It includes a term, phrase, symbol or design that functions as the unique quality of an item or service and sets it apart from others of a similar nature.

A business owner can obtain a lot of advantages when he or she registers a trademark. For one thing, he or she can propose licenses and franchises to interested people. This of course results in one more efficient income flow.

As a trademark holder, he or she will likewise be protected from third parties who are using misleadingly similar terms or names, which, in turn, present deceitful match and unlevel playing field. Today, registration of a trademark likewise gives security for the online domain of a business.

Trademark Registration In Singapore

For corporations doing trade in the Lion City, they should enroll their trademarks with the Intellectual Property Office of Singapore or IPOS, an organization under the Ministry of Law. Trademark registration in the nation is usually done through a certified registration organization, making the procedure even more convenient and easier for applicants. While it is not discouraged to register directly with IPOS, retaining the services of a registration agency saves the business or brand holder time, money and effort.

The International Classification of Goods and Services guides the trademark registration to aid in classification. And although trademark registration in the nation is not compulsory, a business person who owns registered marks obtains common law rights.

Banned Marks For Registration

There are, nonetheless, certain marks that trademark registration in Singapore cannot protect. The Trade Mark Law in the Lion City, for example, does not permit marks descriptive of the business' item, service or trade for registration, also those customary to the trade, those unlawful, abusive or deceptive in kind, and those recorded as a protected sign, which include Royal symbols or national flags.

Protecting your business begins with protecting your brand name. Don't let others take your business identity. To learn more about trademark policies, and how to safeguard your brand, it is best to seek advice from a licensed registration agency immediately.




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