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It is a last minute move that's been forced upon you and one you're none too happy about. In less than two weeks you are going to be forced to relocate about five blocks away. It's arguably a better location and the type of move you were probably going to be seriously considering in a year's time, but that doesn't change the fact that many of your customers will only find out about it when they next show up at the door.
Had you been afforded reasonable warning you'd have, needless to say, been informing customers for the past two or three months. Fortunately you have a fair level of word-of-mouth business and a strong facebook page. By way of a concession from your landlord (in an attempt to avoid possible litigation) he's consented to let you hang a big vinyl banner on the side of the building for six weeks - a vinyl banner which he's going to pay for.
As time is of the essence, you went online in search of a great banner printing service and very quickly found numerous very encouraging looking online banner printing websites. It appears as if this will be less complicated than you imagined. Now you need to capitalize on the opportunity; here are a few elements to bear in mind.
## Select the right font
If this is the 1st time you've had vinyl banner printing carried out you will need to know that typeface is an important consideration. Your banner ought to be taken in at a glance. Which means that the font or typeface you use must be exceptionally legible. Avoid using intricate script fonts, or fonts that are too thin, or too quirky. A plain bold font, preferably set in all block capitals, is probably going to be your most suitable option. Avoid the urge to match the font of the banner to the font used on your store sign unless that font happens to be incredibly easy to read.
## Keep the message simple and brief
It does not matter that you're obtaining an enormous banner on your landlord's dime. Keep the message as brief and on target as possible. Again, you want people passing by to capable of taking in the message without so much as breaking stride. If you have a great logo make use of it but confine the actual text to the absolute essential data.
## Select bold colors
You're looking for your banner to really stand out against the wall from which it's installed; furthermore, you want the text to stand out against the background of the banner itself. The typeface color and background color need to present a strong contrast while still being easy to read. A dark text set against a light background is often more legible than the reverse.
## Think about hardware
Whenever you are purchasing vinyl banner printing, you ought to be aware of where and how the final product will be shown. If your banner is to be hung on the outside wall of a building it's going to need to have metal grommets on all four corners to accommodate the cords and ropes needed to secure it. If it is a large banner you may also want to consider a few wind silts to prevent an errant wind from tearing it down.
Vinyl banner printing generally is a highly reliable means of communication when properly executed. Bold colorful vinyl banners are compelling and persuasive and, if well placed, produce a tremendous impact. With due consideration of your choices there is no reason why you can't end up with an effective vinyl banner produced and displayed in no time.
Had you been afforded reasonable warning you'd have, needless to say, been informing customers for the past two or three months. Fortunately you have a fair level of word-of-mouth business and a strong facebook page. By way of a concession from your landlord (in an attempt to avoid possible litigation) he's consented to let you hang a big vinyl banner on the side of the building for six weeks - a vinyl banner which he's going to pay for.
As time is of the essence, you went online in search of a great banner printing service and very quickly found numerous very encouraging looking online banner printing websites. It appears as if this will be less complicated than you imagined. Now you need to capitalize on the opportunity; here are a few elements to bear in mind.
## Select the right font
If this is the 1st time you've had vinyl banner printing carried out you will need to know that typeface is an important consideration. Your banner ought to be taken in at a glance. Which means that the font or typeface you use must be exceptionally legible. Avoid using intricate script fonts, or fonts that are too thin, or too quirky. A plain bold font, preferably set in all block capitals, is probably going to be your most suitable option. Avoid the urge to match the font of the banner to the font used on your store sign unless that font happens to be incredibly easy to read.
## Keep the message simple and brief
It does not matter that you're obtaining an enormous banner on your landlord's dime. Keep the message as brief and on target as possible. Again, you want people passing by to capable of taking in the message without so much as breaking stride. If you have a great logo make use of it but confine the actual text to the absolute essential data.
## Select bold colors
You're looking for your banner to really stand out against the wall from which it's installed; furthermore, you want the text to stand out against the background of the banner itself. The typeface color and background color need to present a strong contrast while still being easy to read. A dark text set against a light background is often more legible than the reverse.
## Think about hardware
Whenever you are purchasing vinyl banner printing, you ought to be aware of where and how the final product will be shown. If your banner is to be hung on the outside wall of a building it's going to need to have metal grommets on all four corners to accommodate the cords and ropes needed to secure it. If it is a large banner you may also want to consider a few wind silts to prevent an errant wind from tearing it down.
Vinyl banner printing generally is a highly reliable means of communication when properly executed. Bold colorful vinyl banners are compelling and persuasive and, if well placed, produce a tremendous impact. With due consideration of your choices there is no reason why you can't end up with an effective vinyl banner produced and displayed in no time.
About the Author:
Empire Banners offers competitive vinyl banner pricing and exceptional service. For the very best vinyl banners (cheap!) visit EmpireBanners.com or Call (888) 907-7129
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