Monday, June 17, 2019

Selecting A Donor Recognition Wall

By Jeffrey Allen


Fundraising is an important aspect in the life of any nonprofit organization. Success in this area can ensure the continuation of the programs that are offered. A piece that should be considered in any effort should be a donor recognition wall or other types of award system for those that donate to the cause. While many will offer assistance financially, having a way to show off their efforts will inspire others to participate in the raising of money.

Glass is a great source of modern and elegant design. There are several levels that can be used. One is the most basic glass case display. This is less permanent but shows good effort and can be updated as campaigns grow. The more elaborate display with etched glass and colored backlighting is a modern way to enhance the display for donors.

Brick walls are an excellent and permanent choice for presenting the names of donors. There are a couple of ways of using this method. One is to have the names engraved in each brick. Another way is to use it as a backdrop for other display options. This provides a way to bring elegance into the presentation area, especially if it is set off from the surrounding wall.

Digital walls are great for ongoing fundraising efforts. When you have a campaign that is ongoing and trying to hit a specific target, this type of display can be easily updated with the latest tally so people can see how the campaign is progressing. Using the digital wall is both modern and updatable.

Putting a final architectural design together will provide a display that is both permanent and elegant. Most will incorporate glass, brass, and brick in the design. They are more expensive but worth it when larger campaigns are organized. They show the donors that you are serious about being a permanent part of the community and their contributions will live forever.

Budgets and planning need to be done before the campaign materials are created. Any fundraiser needs to have a budget that includes the entire project. Having this will help make it easy to create the various levels of contribution that will be needed for the different types of recognition. Not every donor should have their name on the wall, but those that give above a certain amount. This will inspire people to give more in order to be recognized.

When the campaign is over, an event should be planned for the final presentation. After the display is created and installed, it is time to call all those who helped raise funds together to present it. Other invitees should include local and state politicians that may have an interest as well as the very people the funds will support. Having a nice unveiling will be a great reward for everyone involved. This type of event should be well planned and include speeches and refreshments.

Fundraising is an important and needed part of any nonprofit. The efforts should be recognized and allow those that gave to be thanked in a special way. They don't have to give but choose to because they believe in the organization and what they are trying to do. Having a way to permanently thank them will also inspire others to participate.




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