Monday, October 26, 2015

Video Press Releases & Details From Online Marketing Companies

By Robert Sutter


In the digital age we live in, various forms of content can be created to help brands alone. One such form of content is the video press release, which is not only able to distribute news but do so in a way that encourages engagement. Online marketing companies build and present these, but what is the reason for this? Here are just a few reasons why these creations matter, and why more brands should make it a point to implement them as well.

There are many reasons why video press releases matter, amongst them being the ways in which they present numerous messages to various audiences. For example, a restaurant could create a new entree, meaning that they'll want it to gain as much traction as possible. This is where the aforementioned content can come into effect, especially if it's made by a reputable online marketing company. Reputable firms such as fishbat can come into play for this reason.

There's also the matter of video press releases potentially being shared across various platforms. While the likes of YouTube and Vimeo have their own audiences to account for, it's important to note the audiences seen on other social networks. When this content is shared on Facebook and Twitter, just to name a few, it's easy to imagine that its visibility will grow. As you can see, sharing is caring in the connected world we live in today.

It can also be said that video press releases are personable, at least when compared to other forms of content. Keep in mind that seeing someone on screen, presenting an idea of product, has a different sense of appeal than simple reading about either of those elements. It's like the user is being spoken to, which can aid in the building of consumer trust. This form of content matters; this is just another reason why this is the case.

Hopefully these points have given you a better understanding of why video press releases are so useful. No online marketing company can dispute this; as a matter of fact, the aforementioned company might have the capabilities to create them, resulting in better brand awareness for a number of entities. It's just a matter of how well this form of content is created. If both parties work together, it's easy to imagine that success will be seen.




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