Posts
Ask any car dealer or sale rep and they will tell you without a doubt that given two identical vehicles that the cleaner vehicle will sell faster and for a higher price (and profit to you) than the identical car in not as careful or even dismal shape. Marketing It seems and basic sales concepts and applications are not universally accepted used or understood it seems. So why not take a little care to be the shiny apple that sells their vehicle online faster and for more cash in your wallet and pocket.
A good position is to say that the car "needs minor body work" and not to offer additional information about parts that are not in top condition. However, when asked, always give an honest answer. Many buyers are willing to have second-hand cars repaired by themselves if they see that the vehicle will be worth the effort. This is especially true for people who want to get a bargain from the purchase.Yet the question remains - do you have your auto servicing and maintenance done - never mind auto financing - where you purchased the vehicle or do you go third party non OEM ? Its not always easy to find auto service deals for your particular car or truck brand name. For example if you live in the Vancouver BC or lower mainland regions of British Columbia you might look up the terms in a Google ,Bing or Yahoo search online. Many people only trust dealers and their service departments rather than the 19 year old gal or guy - or their helper in the back room of the shop to do the work. The story was told of one bright woman - a college degree type who even had a straight 4 A average with a Masters degree. She had bought a door to door coupon book which had big box store oil change coupons in it. She shepherded out these like gold. Her brother , a lawyer by trade, had a pampered 2008 shiny-bright blue Toyota Matrix. When the big box store outlet got through with filling his tiny Honda Civic engine with 5 liters of oil instead of its max filling of 3.5 liters in the crankcase - the engine seals were blown. A real bargain - the owner had to replace his automobile for reliability and as he noted - the big box store assumed no liability and in sum total "could of cared less". A real bargain so to speak. For the kind of money spent he might of well bought a spanking brand new right off the new car; dealership lot. New is new when it comes to vehicles and auto ( or truck) ownership. New automobiles , after all,come not only with new parts and components but also new car warranties. With cars these days their is so much crammed under the hood - for a mechanic to get at any part is an expensive auto repair bill almost guaranteed. On top of that once the "body is open" your mechanic or auto service writer is sure to recommend additional (and costly ) repairs. For the young man in this case to step up to a new or perhaps newer replacement vehicle might of been the wisest route to travel.
The point is look at and evaluates your competition to sell you vehicle - either online or in newspaper ads. If the professionals who sell cars in 2010 cannot in many cases even present a good ad then you are in the drivers seat when it comes to listing ,selling and giving potential customers a wonderful first impression when they come calling to evaluate and hopefully purchase your hopefully well presented and detailed automobile that is on sale. Yet the question is always there in any auto buyer out shopping - which is wiser and more prudent to buy from a bona fide . After all with a duly registered dealer you do have some legal recourse on your auto purchase - even if hiring a lawyer may cost you. Then again in some jurisdictions such as British Columbia and other areas of Canada you can always go the small claims court route.
The same applies for the engine. If it is really dirty, an aerosol engine de-greaser can clean it up but don't do it for all the parts under the hood. Buyers might assume that a mechanic has found something terribly bad under the hood and decided to disguise it with cleaning instead. Don't scrub off unnecessary parts but normally, a well-kept engine is a price booster.
An increase of $50 can be added to the price of the car when it is waxed. Don't be tempted to repaint the car. Many buyers assume that this type of work is done to cover up recently repaired smashup. Damaged or torn upholstery, floor mats, and worn pedal covers must be replaced. This must be done in advance because brand new covers indicate that the old ones have been worn out. The conclusion is the car has very high mileage because it was often used.
A good position is to say that the car "needs minor body work" and not to offer additional information about parts that are not in top condition. However, when asked, always give an honest answer. Many buyers are willing to have second-hand cars repaired by themselves if they see that the vehicle will be worth the effort. This is especially true for people who want to get a bargain from the purchase.Yet the question remains - do you have your auto servicing and maintenance done - never mind auto financing - where you purchased the vehicle or do you go third party non OEM ? Its not always easy to find auto service deals for your particular car or truck brand name. For example if you live in the Vancouver BC or lower mainland regions of British Columbia you might look up the terms in a Google ,Bing or Yahoo search online. Many people only trust dealers and their service departments rather than the 19 year old gal or guy - or their helper in the back room of the shop to do the work. The story was told of one bright woman - a college degree type who even had a straight 4 A average with a Masters degree. She had bought a door to door coupon book which had big box store oil change coupons in it. She shepherded out these like gold. Her brother , a lawyer by trade, had a pampered 2008 shiny-bright blue Toyota Matrix. When the big box store outlet got through with filling his tiny Honda Civic engine with 5 liters of oil instead of its max filling of 3.5 liters in the crankcase - the engine seals were blown. A real bargain - the owner had to replace his automobile for reliability and as he noted - the big box store assumed no liability and in sum total "could of cared less". A real bargain so to speak. For the kind of money spent he might of well bought a spanking brand new right off the new car; dealership lot. New is new when it comes to vehicles and auto ( or truck) ownership. New automobiles , after all,come not only with new parts and components but also new car warranties. With cars these days their is so much crammed under the hood - for a mechanic to get at any part is an expensive auto repair bill almost guaranteed. On top of that once the "body is open" your mechanic or auto service writer is sure to recommend additional (and costly ) repairs. For the young man in this case to step up to a new or perhaps newer replacement vehicle might of been the wisest route to travel.
The point is look at and evaluates your competition to sell you vehicle - either online or in newspaper ads. If the professionals who sell cars in 2010 cannot in many cases even present a good ad then you are in the drivers seat when it comes to listing ,selling and giving potential customers a wonderful first impression when they come calling to evaluate and hopefully purchase your hopefully well presented and detailed automobile that is on sale. Yet the question is always there in any auto buyer out shopping - which is wiser and more prudent to buy from a bona fide . After all with a duly registered dealer you do have some legal recourse on your auto purchase - even if hiring a lawyer may cost you. Then again in some jurisdictions such as British Columbia and other areas of Canada you can always go the small claims court route.
The same applies for the engine. If it is really dirty, an aerosol engine de-greaser can clean it up but don't do it for all the parts under the hood. Buyers might assume that a mechanic has found something terribly bad under the hood and decided to disguise it with cleaning instead. Don't scrub off unnecessary parts but normally, a well-kept engine is a price booster.
An increase of $50 can be added to the price of the car when it is waxed. Don't be tempted to repaint the car. Many buyers assume that this type of work is done to cover up recently repaired smashup. Damaged or torn upholstery, floor mats, and worn pedal covers must be replaced. This must be done in advance because brand new covers indicate that the old ones have been worn out. The conclusion is the car has very high mileage because it was often used.
About the Author:
It can be said that commerce is as old as mankindpeddlers (people selling goods) as negative influences, or outsiders out to take advantage of people - yet these tales are often of fiction and lore.
No comments:
Post a Comment