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Entrepreneurs have various methods to promote their businesses. Online advertising and print advertising are two major advertising methods available to promote businesses. There are various discussions and comparisons about the effectiveness of these two methods. Which one is the best? Is it online adverting, or is it print advertising?
Actually, it is not easy to say that one method is more effective than the other. Both these advertising methods have their unique characteristics and benefits. The benefits they give may differ from one business to another according to the nature and the target market. Read following attributes that each method has and decide yourself.
When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.
When considering the distribution or the circulation, online advertising have a greater circulation than print advertising. Print media have limited circulations. It can be within a country or within a region. But the internet is a global network and your advertisement is visible to any country. Sometimes, print advertising does not generate instant results. You may need to repeat your ad few times to get the attention of potential customers.
You can specifically target your potential customers through online advertising. Through search engine marketing and keyword optimization, your ads will display only to your target audience. However, it is rather difficult to target a specific set of people through print media. Hence, online advertising will bring potential customers to a business more than print advertising. However, print media is very useful to reach to people who do not use the internet and the people who are not IT savvy.
There are some cheap online advertising methods, and there are also very expensive ones. Generally, print advertising is considered more expensive than online advertising, but we cannot say exactly without discussing it broadly.
You may see that online advertising is beneficial than print advertising by reading above explanations. However, we cannot ignore print media completely because of some benefits such as credibility and tangibility given by this advertising platform. The best thing is the use of both these methods to promote your business.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
Actually, it is not easy to say that one method is more effective than the other. Both these advertising methods have their unique characteristics and benefits. The benefits they give may differ from one business to another according to the nature and the target market. Read following attributes that each method has and decide yourself.
When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.
When considering the distribution or the circulation, online advertising have a greater circulation than print advertising. Print media have limited circulations. It can be within a country or within a region. But the internet is a global network and your advertisement is visible to any country. Sometimes, print advertising does not generate instant results. You may need to repeat your ad few times to get the attention of potential customers.
You can specifically target your potential customers through online advertising. Through search engine marketing and keyword optimization, your ads will display only to your target audience. However, it is rather difficult to target a specific set of people through print media. Hence, online advertising will bring potential customers to a business more than print advertising. However, print media is very useful to reach to people who do not use the internet and the people who are not IT savvy.
There are some cheap online advertising methods, and there are also very expensive ones. Generally, print advertising is considered more expensive than online advertising, but we cannot say exactly without discussing it broadly.
You may see that online advertising is beneficial than print advertising by reading above explanations. However, we cannot ignore print media completely because of some benefits such as credibility and tangibility given by this advertising platform. The best thing is the use of both these methods to promote your business.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
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Want to find out more about creative advertising india, then visit Vandana Dhawan's site.
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