Thursday, December 6, 2012

Inventors Alert: 4 Steps To Convert An Idea Into A Salable Product

By Franca Rothman


If you are an inventor, chances are you would like to find out the processes involved in converting your idea into a profitable product. A process has to be followed from idea conception to creating the actual product as well as distributing it.

Once you have a clear idea about your invention, documented how to turn your idea into a product, as well as protected your concept and product legally, then four steps has to be taken.

The very first thing you need to learn to do is to become familiar with prototyping and manufacturing. It is vital that you understand when to invest as well as when not to commit to manufacturing your invention. Moreover, you need to understand the best way to generate a prototype, the best time to do it, why you need to develop one in the first place, and the various stages, levels and kinds of prototypes. Also, you need to meet the men and women who do the prototyping from engineers to artists.

The second thing you need to understand is how to assess the market place. What this indicates particularly is identifying your prospective clients, visualizing your ideal customer, discovering your finest distribution channels, identifying the benefits and features of your product, as well as ascertaining the most favorable price points. Long before you build a marketing plan, it is essential that you have all of this information.

The third thing, right after that, is you need to identify the finest sales distribution outlets. To achieve this, you must understand the big difference among immediate sales and licensing, wholesaling and retailing, as well as the difference among business, industrial and consumer sales.

The very last step is to study the various types of manufacturing strategies. A few of the things you need to learn here is the difference among manufacturing runs versus sampling and between importing versus domestic.

Following these four steps is, of course, not an each thing to do since each step is truly a study as well as a process. For this reason, you need to work with a team to follow through on all these steps. Find an expert who will help you understand the steps much better as well as walk you through them.




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