Monday, April 6, 2009

Chiropractic Video Testimonials

By Matthew Loop DC

Everyone knows that one of the most effective ways of marketing utilizes chiropractic testimonials to generate new patients. The good news is, there isn't any out-of-pocket cost to the chiropractor for acquiring them.

This being said, I want to encourage every chiropractor to begin to build a library of chiropractic video testimonials for their practice! Many times it's very simple and easy to get them and patients that have been helped typically cannot wait to share their story with others.

The next step is to post these testimonials on YouTube and many other video sharing sites. From there, if done correctly, you'll be able to watch as the traffic gets driven to your website and through your practice doors in little time. When you use social sharing sites online to upload your videos, you have the potential to generate wonderful buzz all while successfully branding yourself in your community as the absolute expert for chiropractic issues. People will feel compelled to watch these videos when they come up in search engines because, as humans, we naturally want to hear about successful tips and stories from others. Using this kind of human interest to market your chiropractic practice is incredibly smart.

This form of chiropractic marketing isnt just smart, its necessary into todays world. You actually cant afford not to take advantage of internet marketing in 2009, and video marketing in particular. Ive seen too many chiropractic practices go under because they cant get out of the old way of marketing. When you dont embrace the times, youll pull yourself under and drown. Sadly, thats how a number of chiropractors are reaching their demise these days. Video marketing is priceless and free, and that means that youre saving and earning a great deal in the long run.

Once you have this amazing selection of heartwarming and informing chiropractic testimonials, youre going to want to get a good ranking on them so that they appear well in Google and other important search engines. What this means is that when people have a problem, they type it into Google, your video comes up, and then they watch the testimonial and attribute immediate credibility to your practice. They feel like they know you and can trust you, and this is the most perfect form of chiropractic marketing imaginable.

One important note is to make sure that you give your patients release forms after they film their chiropractic testimonial. What this simple paper does is briefly explain that the person is allowing their image and voice to be used for marketing purposes, and then asks for their signature. This is just being smart about video marketing from the get-go.

Make it a goal to get at least 2 chiropractic testimonials on video every week and they will accumulate fast. This will boost the chiropractor's credibility within his/her local community.

Its easy to feel confused and overwhelmed when youre beginning your chiropractic marketing campaign online, and thats why its smart to find a mentor who knows the chiropractic video marketing methods, and can guide you along the path to success. Experience counts, so find someone who can make your job easier, and get you on the fast track to success!

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