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It is no secret what makes a dentist highly appealing to a new patient. It comes down to the classic three A's, the ability to provide good dental services, being an affable doctor, and lastly, being available to take care of your patients.
Many dental practices follow the three as of success, so the next step is translating that good practice of dentistry into growing practice. The old fashioned way this happened was through word of mouth.
Nowadays, people get word of mouth increasingly from the Internet. People used to only speak with neighbors, friends, colleagues, or family members. These days however reviews are popping up about various dental practices and prospective patients are looking at them before deciding who to visit.
It is just too easy for prospective patients to jump online and type in "dentist" and the city in which they live. The search engines supply the dentists with reviews at the top of their search results because they know that is what a prospective patient wants to know before they visit a dentist-the firsthand experience of people who have been to you. Facilitating positive word of mouth about yourself is the key to marketing your dental practice in this day and age.
If you were a patient looking for dental practice, would you be interested in what others who have visited various dentists had to say? Absolutely. You goal as person looking for dentist is find out who is available, affable, and able. A prospective patient does this by hearing what your patients have to say. They give a lot of weight to that over what you may say about yourself on your own website. Ideally a dental practice would want to control certain elements of the review process. In an ideal situation the flow would be as follows: All your patients would be encouraged to write a review on you own review site upon leaving an appointment. Anytime a review is written on your own review site, you would be notified by email. You would then be able to login into the administration panel and decide which reviews gets pushed out over the Internet for other patients to see and which reviews are used for internal purposes and which reviews simply get deleted.
With this kind of program you will be able to capture 10 reviews a day, 200 in a month, and 1000's in one year. Your patients will do the pain staking work of typing up a first hand account of the visit with you for FREE. All you would need to do is decide which review gets published with one click of your finger.
Imagine the following scenario. A patient in your town goes onto Google and searches for "dentists" and puts in the name of your community or town. If you have hundreds and hundreds of reviews, you will have literally pages and pages of content which is new, changing and dynamic as you post new reviews.
How would your approved reviews get onto the search engine, you may ask? Well by having a search engine optimized review site which is constant supplying reviews to the search engines, your reviews will be quickly indexed. As mentioned earlier, search engines give tremendous weight to reviews associated with a dental practice. By having unique content which growing and growing and reflects positive word of mouth about your dental practice, patients will led right into your office for their first visit.
Many dental practices follow the three as of success, so the next step is translating that good practice of dentistry into growing practice. The old fashioned way this happened was through word of mouth.
Nowadays, people get word of mouth increasingly from the Internet. People used to only speak with neighbors, friends, colleagues, or family members. These days however reviews are popping up about various dental practices and prospective patients are looking at them before deciding who to visit.
It is just too easy for prospective patients to jump online and type in "dentist" and the city in which they live. The search engines supply the dentists with reviews at the top of their search results because they know that is what a prospective patient wants to know before they visit a dentist-the firsthand experience of people who have been to you. Facilitating positive word of mouth about yourself is the key to marketing your dental practice in this day and age.
If you were a patient looking for dental practice, would you be interested in what others who have visited various dentists had to say? Absolutely. You goal as person looking for dentist is find out who is available, affable, and able. A prospective patient does this by hearing what your patients have to say. They give a lot of weight to that over what you may say about yourself on your own website. Ideally a dental practice would want to control certain elements of the review process. In an ideal situation the flow would be as follows: All your patients would be encouraged to write a review on you own review site upon leaving an appointment. Anytime a review is written on your own review site, you would be notified by email. You would then be able to login into the administration panel and decide which reviews gets pushed out over the Internet for other patients to see and which reviews are used for internal purposes and which reviews simply get deleted.
With this kind of program you will be able to capture 10 reviews a day, 200 in a month, and 1000's in one year. Your patients will do the pain staking work of typing up a first hand account of the visit with you for FREE. All you would need to do is decide which review gets published with one click of your finger.
Imagine the following scenario. A patient in your town goes onto Google and searches for "dentists" and puts in the name of your community or town. If you have hundreds and hundreds of reviews, you will have literally pages and pages of content which is new, changing and dynamic as you post new reviews.
How would your approved reviews get onto the search engine, you may ask? Well by having a search engine optimized review site which is constant supplying reviews to the search engines, your reviews will be quickly indexed. As mentioned earlier, search engines give tremendous weight to reviews associated with a dental practice. By having unique content which growing and growing and reflects positive word of mouth about your dental practice, patients will led right into your office for their first visit.
About the Author:
Herb Singh is a recognized expert in dental marketing who has developed a proven internet marketing strategy. For a short time, get free access to this winning online marketing strategy for dentists.
You have really imparted useful tips/ knowledge.Dental Marketing Strategies and Dental Marketing Services
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