Saturday, August 1, 2009

Share Ideas on the Environment and Politics

By Jack Davidson

What good is an idea if you don't tell anyone about it?

A site buried in a pile of search results is like an idea you don't tell anybody about. You may have the perfect strategy to save the world, know all about the dangers even clean coal poses for the environment and cancer rates, even have a few recycling ideas to share, but if nobody can find your site to find out about them, you may as well be talking to a tree. Politics needs to be shared, but if nobody can find you, no sharing can possibly take place.

The Internet provides the perfect network to promote politics and ideas. Obama proved the effectiveness of utilizing the online community, finding new ways to unite people than ever before. The best place to educate people about the importance of saving the environment and living sustainably is on the world wide web.

If a web site exists in the woods of the Internet and nobody knows about it, does it really make a sound?

Ideas flow through the Internet like electricity, creating one of the most powerful networking tools for advancing issues on global warming, the dangers of pesticides, or the environmental hazards of nuclear power.

But if you're ever going to promote those ideas, people need to find your site. Since most people rarely look past the first few pages of search returns, your site needs to be on the first page or two of results to ever get noticed. Consistently ranking at the top can be done through a perpetual marketing strategy that builds your site up with relevant content. On top of compelling content rich in keywords, your site also needs to be linked to other quality sites in order to improve its link prestige and its relevance in the eyes of the search engines.

Build quality content to your site that's rich in the very keywords people use to find your ideas. Not only is the content search engine friendly, it's useful, educational and compelling as well. If people have a rewarding experience visiting your site, they'll visit it more often, creating more traffic that causes Google to recognize the importance of your site.

Interest in a site can snowball. As more people visit it using those key terms, Google takes notice and assigns more value to the site. As important sites also link to your site, it gains further value that adds up to consistently high rankings, more traffic, and a continual exposure to your ideas and environmental strategies.

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