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Graphic design's importance in a catalog is great as it plays its part every bit like an effective salesman. By making use of a catalog, a consumer can decide which product to purchase after discussing his chosen product with relatives and friends. Therefore the catalog must be printed and designed in such a way that consumers find it very attractive and are drawn towards the products displayed on it.
A catalog should not permit features like design and colour to outshine the description of products. Thus without any negligence, you must first concentrate on the colour combination and layout of the main graphic elements so that the product images in the catalog do not look trite to the consumer. Any contemporary graphic design software will be able to show you how the different variants will appear, and by using the colour picker tools, you can easily decide on a palette that works for you.
The second thing to consider is how all the text will be displayed on the catalog. You can also figure out the appropriateness and effectiveness of different fonts and colours in advance by making use of graphics tools. The text should contain matter in which a brief powerful synopsis of the products is given, with all their interesting features presented in least number of words.
After the basic image and text elements are decided, one should concentrate on tastefully adding good looking imagery to the catalog. Modern graphic design with smart looks gives the catalog a certain flamboyance that is required to keep the customers hooked and interested in the product. For such graphic designs, either an expert designer can be appointed or if you are imaginative enough and have some idea of this field then you can do it by your self.
Pre-designed graphic elements are available in modern graphic design software that can be used to fruitfully design your catalog without much hassle. This will ensure that you get high quality designs without having to spend a lot of time or money on them.
After the designing task is over, you have to find a good printing firm to get your catalog printed. Always get the prints in bulk, as you never know how many of them you will require in future. You can let a designer from the printing company suggest some final improvements on the catalog that you have created, as a professional suggestion always helps to enhance the output. Moreover, he can also tell if the design would come out as well as it appears on a computer monitor.
A catalog should not permit features like design and colour to outshine the description of products. Thus without any negligence, you must first concentrate on the colour combination and layout of the main graphic elements so that the product images in the catalog do not look trite to the consumer. Any contemporary graphic design software will be able to show you how the different variants will appear, and by using the colour picker tools, you can easily decide on a palette that works for you.
The second thing to consider is how all the text will be displayed on the catalog. You can also figure out the appropriateness and effectiveness of different fonts and colours in advance by making use of graphics tools. The text should contain matter in which a brief powerful synopsis of the products is given, with all their interesting features presented in least number of words.
After the basic image and text elements are decided, one should concentrate on tastefully adding good looking imagery to the catalog. Modern graphic design with smart looks gives the catalog a certain flamboyance that is required to keep the customers hooked and interested in the product. For such graphic designs, either an expert designer can be appointed or if you are imaginative enough and have some idea of this field then you can do it by your self.
Pre-designed graphic elements are available in modern graphic design software that can be used to fruitfully design your catalog without much hassle. This will ensure that you get high quality designs without having to spend a lot of time or money on them.
After the designing task is over, you have to find a good printing firm to get your catalog printed. Always get the prints in bulk, as you never know how many of them you will require in future. You can let a designer from the printing company suggest some final improvements on the catalog that you have created, as a professional suggestion always helps to enhance the output. Moreover, he can also tell if the design would come out as well as it appears on a computer monitor.
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