Tuesday, March 10, 2009

Email Marketing Ideas

By Jeff Dedrick

When it comes to choosing an email marketing solution for your business you need to look closely at what is available, how much it costs, and most importantly, what benefits it will provide for your business and customers.

There are not a lot of choices to be had when you are looking for email marketing ideas, campaigns and solutions. Your major companies will offer corporate solutions. This is ideal if your prospects range into the hundreds of thousands of people a month. There are smaller companies out there for smaller businesses and people who are not large corporations. The really nice thing about these email marketing solutions and campaigns is that they let you have a large subscriber database, and upgrading can be done at any time. The smaller campaigns has a great benefit, because you pay for the subscribers that you have, not a fixed number.

It is totally up to you how you want to make the payment. You can either pay on a monthly basis or yearly basis. It is beneficial to pay annually as it will cost less on your pocket and save you from the hassle of making payment every month. It is better to contact Aweber to give you a custom quote in case you have more than 25,000 subscribers.

While many sights can accommodate an email campaign with numbers around 10,000 people, many will ask if you have more than that to contact them. The charge for extra names is minimal per month, and may be very well worth the investment to you.

When you are looking for an email marketing company, you need to know the company is going to be reliable and dependable. It is important to know that the companies are following and sticking to the CAN-SPAM act. If they are not in compliance with this, your email marketing campaign may fail. The important thing about this act is that it will keep your emails from being marked as spam and you will know you are legal in sending your emails.

If you are new to email marketing, you need not worry. There are companies that will allow you to use your own templates or one of their templates that they provide to help you out. One thing that you need to consider is that there are mail clients that watch for spam, even when companies are in compliance with CAN SPAM act, it can still be flagged as spam. This needs to be a consideration when you are sending or considering out an email that contains HTML, you might find it easier and less hassle to send an email in text format. Should you still wish to send an HTML email campaign, make sure you also send a text format with it.

Don't rule out email marketing solutions, there are several places that can help you with an email marketing campaign. The biggest benefit is that your investment into an email marketing campaign is low, so it is very easy to recover your cost quickly.

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