Wednesday, February 6, 2019

Knowing The Relevance Of Packaging As A Good Marketing Tool

By Betty Sullivan


No matter how a person wanted to justify that he is good, professional, skilful and reliable, the fact will always remain that most people judge a certain individual by his looks. If he wear some ragged clothes with a lethargic expression, no one would really guess that that guy is a professional physician. As you see, people usually judge the visuals not only at a person but also at objects. Now in the world of marketing, you would not be surprised if some products fail because of its unsightly appearance and an overstock packaging inventory buyer will surely not buy with it.

For sure, you did shopping and buying tons of stuffs you needed. But when you did the process, did you select a certain thing because it has more advantages or benefits to you? Or maybe you probably have no time to think about it so you ended up buying the one that looks reliable in your eyes? If you did the latter part, well, it is not surprising at all.

Customers are always attracted to those products that looks clean and appealing. Looks may be deceiving like what they say. And businessmen use that tactic to get more buyers. However, not all good looks hide a horrendous quality inside. There are some companies like Apple who set a standard for this.

Because you want to make your product known to others, you have to find ways for that. Instead of continuously persuading every people passing by your store to look your goods, why not start with the basic thing first. The package. Why is that? Well, you would know with these three reasons below.

First, your product will get a protection. When someone buy something from you, of course you will give them the best one. To ensure them the best, pack it in a good shape so that the product will not be harmed before they could open it.

Second, customers will find your service good because of good package. In connection with the first one, if they found out that their items were broken because the package was bad, of course they will surely be mad. As a result, they will not anymore rely on your service and go to your competitor.

Lastly, it gives off an image. No matter what your business is all about, you could customize the package according to it. Like mentioned above, people will usually choose those objects that are visually appealing. With a good and neat package, more customers will get attracted to it.

You may want your business to expand like Apple and several others. There is nothing wrong to dream about that. Make something unique that represents your brand. Aside from that, make sure that packaging is clean so customers will find it easy to unbox their items.

Use those materials that are eco-friendly. Many customers like to use packages that could be recycled and reused. Doing this is surely a great strategy.




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