Monday, April 11, 2016

Online Marketing Companies: The Wordpress Do's & Don'ts

By Robert Sutter


There's no denying the fact that when it comes to the biggest blogging platforms, WordPress ranks highly. Without question, this is one that people tend to use the most, seeing as how it's rather user-friendly compared to others. Online marketing companies can agree, though, that there are right and wrong ways to implement it. For your own benefit, here are a few do's & don'ts that should help you become more proficient at this tool.

DO tag your work on WordPress. When it comes to this website, you should know that tags aren't necessarily used for SEO growth. Instead, you should use tags in order to better track your work, separating them into different categories. By doing so, you will be able to keep track of your posts, which could be a benefit for your readers as well. This is just one of many ways that you can get the most out of WordPress as you'd like.

DON'T go too heavy on plug-ins. WordPress has its fair share of plug-ins, which are designed to help your site run more intuitively. However, some plug-ins might not be used at all, even if they are active. For this reason, you should go into the backend of your site, in order to determine what's simply taking up bandwidth. By deactivating the plug-ins in question, your WordPress site will run even smoother, reducing the chances of it coming to a crawl as well.

DO focus on search engine optimization. WordPress can be used for SEO reasons as well, which any online marketing company can attest. This can be done through the utilization of text and hyperlinks, but what about the photos to be added to your content? Chances are that you can add unique terms to them, furthering your SEO efforts as well. These are just a few methods that firms like fishbat can approve of.

DON'T overlook the scheduling function as well. Finally, you should know that WordPress allows content creators to schedule their work as well. You can have it set to go live for certain dates and times, which is great for those who are planning for holidays. For this reason, this is one function that you should not leave out of the equation. As a matter of fact, it will allow you use WordPress with even more effectiveness than previously anticipated.




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