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Depending on what you put out into the open, for business reasons, you might be headed toward a public relations disaster. This is an important avenue to cover, to say the least, since it can determine just how likely consumers are to invest in your products. You might be curious to know how public relations can be done well, which is where the guidance of Christina Kelly can come into play. Here are just a few PR do's & don'ts to be aware of.
DO understand the importance of content. Public relations matters for a number of reasons - as names like Christina Kelly can attest - but content seems to be the most recognizable. After all, people will be able to easily recognize it, before becoming engaged. However, this can only be done if the content in question is made well. What this means is that you have to focus on content, for the sake of success on the PR side of things.
DON'T overlook the importance of connections. Another thing to know about public relations is that social media plays into it rather well. If you're someone who's looking to improve upon their PR work, consider the importance of Facebook, Twitter, and other channels that are designed for networking. By reaching out and connecting to others, you expand your social circle. As a result, you stand the chance of benefiting from more effective PR.
DO keep video inclusion in mind. Another thing to consider is video, and how it can play into your public relations efforts in the long run. Christina Kelly, as well as other PR authorities, can tell you that video is one of the more easily digestible forms of content out there, but only when it's made well. Try to focus on length, keeping your material concise so that it doesn't take up much of your audience's time. This is another great way to see success in public relations.
DON'T sell yourself short. The more that you work in a particular industry, producing strong results to boot, the more credibility you gain. As a long, it would be unwise to sell yourself short, especially when you think about how this can play into the perception others have of you. When you speak and write with confidence, people are more likely to pay attention. Otherwise, you run the risk of losing them, which can negatively impact your PR efforts.
DO understand the importance of content. Public relations matters for a number of reasons - as names like Christina Kelly can attest - but content seems to be the most recognizable. After all, people will be able to easily recognize it, before becoming engaged. However, this can only be done if the content in question is made well. What this means is that you have to focus on content, for the sake of success on the PR side of things.
DON'T overlook the importance of connections. Another thing to know about public relations is that social media plays into it rather well. If you're someone who's looking to improve upon their PR work, consider the importance of Facebook, Twitter, and other channels that are designed for networking. By reaching out and connecting to others, you expand your social circle. As a result, you stand the chance of benefiting from more effective PR.
DO keep video inclusion in mind. Another thing to consider is video, and how it can play into your public relations efforts in the long run. Christina Kelly, as well as other PR authorities, can tell you that video is one of the more easily digestible forms of content out there, but only when it's made well. Try to focus on length, keeping your material concise so that it doesn't take up much of your audience's time. This is another great way to see success in public relations.
DON'T sell yourself short. The more that you work in a particular industry, producing strong results to boot, the more credibility you gain. As a long, it would be unwise to sell yourself short, especially when you think about how this can play into the perception others have of you. When you speak and write with confidence, people are more likely to pay attention. Otherwise, you run the risk of losing them, which can negatively impact your PR efforts.
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Please contact Christina Kelly if you would care for more PR information from Christina DiMauro Kelly.. Free reprint available from: The Public Relations Do's & Don'ts, With Christina Kelly.
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