Sunday, February 21, 2016

Christina Kelly & 3 Reasons Why Instagram Matters

By Rebecca Mills


If you're in the field of fashion marketing, chances are that you know all about what makes social media so useful. All you have to do is look at a platform such as Instagram, which Christina Kelly and others can tell you is nothing short of important for the aforementioned purchase. What are the reasons for this, you may wonder? If you'd like to know why Instagram might be worth implementing, here are 3 talking points to help sway your mindset.

As names like Christina DiMauro Kelly can attest, one of the reasons Instagram matters has to do with the sheer audience it possess. Did you know that it has amassed more than one-hundred million monthly users since its inception? This is tremendous growth, to say the least, and it's not unfathomable to consider it an elite name in social media. Of course, this is just one of many reasons why Instagram might be worth implementing.

Instagram is quite diverse when it comes to how content is posted, as Christina Kelly can tell you. For those who do not know, Instagram only allowed square photos to be posted, as they were very much like the shots that older cameras would take. As time went on, though, the social media mogul allowed for more aspect ratios to be utilized. As a result, if you are concerned about variety in your content, you can put any of those worries to rest.

Finally, you can vary your content up even more by utilizing filters. Admittedly, these aren't always worth using, especially if the photos themselves are suitable. However, if you feel like the lighting is off or the colors aren't quite as vibrant as they should be, why not put the aforementioned filters to work? Not only will your shots turn out nicer, but you'll be able to see even greater success when it comes to fashion marketing as a whole.

For those who are looking to get into fashion marketing, these are just a few talking points to make mention of. These can help you show off a number of forms of content, which means that diversity will be showcased. Without the right content, you will not be able to advertise to the audiences you have in mind. However, by learning as much as you can about Instagram as a tool, you stand the chance of reaching a greater number of people.




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