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Many people have never heard the term interactive marketing. It is a new way for companies to communicate with customers and potential customers with the objective of producing more effective advertisements. The hub of this relatively new movement in advertising is Atlanta, which is also home to the Atlanta Interactive Marketing Association, the AIMA.
Run by volunteers, the AIMA is a membership organization. It creates a forum where professionals and meet can exchange ideas. Professionals in this industry appreciate the importance of staying current. They join the AIMA to stay at the top of their chosen profession.
Within the organization there are several sub groups, called SIGs. These are special interest groups that focus on a particular aspect of advertising. Social media, email and mobile are some of the areas of interest. The AIMA website promotes educational forums and shares a blog with its members. The industry professionals work to stay current and evolve their methods as needed.
The company that produces goods or provides the services and the marketing company function as one entity. Through an advertisement, the company attempts to arouse the interest of the consumer, acquire likes or dislikes of the consumer, and then personalize the next ad or email so that is relates to that consumer. Advertising becomes a sort of two way dialogue.
The Internet is the driving force behind this two way conversation. It provides a window into the thoughts of the potential buyers. Before Internet technology there was no easy way for sellers to communicate with buyers. Surveys were expensive and the response rate very low. This two way communication will only get more sophisticated.
Besides the World Wide Web there are other low tech ways to market interactively. For example, when customers call a company to make request, the representative on the phone will tell the customer about other products or services. A radio or TV broadcast may offer a toll free number for the customer to call in order to comment or make a purchase. This is not nearly as economical or effective as the Internet, but it is interactive.
In the time before TV remotes, personal computers and smart phones, the prominent ways to advertise were television ads, radio ads and print ads in newspapers and magazines. With the ubiquitous use of pay TV, online news and pay radio the old ways became less effective. Advertising people are resourceful by nature. They understood the changes in consumer behavior and adapted to accommodate those changes. The new interactive methods reach out to the consumer of today.
Run by volunteers, the AIMA is a membership organization. It creates a forum where professionals and meet can exchange ideas. Professionals in this industry appreciate the importance of staying current. They join the AIMA to stay at the top of their chosen profession.
Within the organization there are several sub groups, called SIGs. These are special interest groups that focus on a particular aspect of advertising. Social media, email and mobile are some of the areas of interest. The AIMA website promotes educational forums and shares a blog with its members. The industry professionals work to stay current and evolve their methods as needed.
The company that produces goods or provides the services and the marketing company function as one entity. Through an advertisement, the company attempts to arouse the interest of the consumer, acquire likes or dislikes of the consumer, and then personalize the next ad or email so that is relates to that consumer. Advertising becomes a sort of two way dialogue.
The Internet is the driving force behind this two way conversation. It provides a window into the thoughts of the potential buyers. Before Internet technology there was no easy way for sellers to communicate with buyers. Surveys were expensive and the response rate very low. This two way communication will only get more sophisticated.
Besides the World Wide Web there are other low tech ways to market interactively. For example, when customers call a company to make request, the representative on the phone will tell the customer about other products or services. A radio or TV broadcast may offer a toll free number for the customer to call in order to comment or make a purchase. This is not nearly as economical or effective as the Internet, but it is interactive.
In the time before TV remotes, personal computers and smart phones, the prominent ways to advertise were television ads, radio ads and print ads in newspapers and magazines. With the ubiquitous use of pay TV, online news and pay radio the old ways became less effective. Advertising people are resourceful by nature. They understood the changes in consumer behavior and adapted to accommodate those changes. The new interactive methods reach out to the consumer of today.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta affordable SEO he suggests you click here to learn more.
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