Thursday, December 24, 2015

Dental Office Management

By Jay Cutlerino


A common mistake that many people new to dental office management make is focusing on the wrong things. Spend too much time pursuing the wrong goals and objectives and you wind up going backwards, then working late trying to make up lost ground. There are a couple of quick tips you can use to help get yourself on firmer footing though.

The 80/20 Principle If you're not familiar with the 80/20 Principle, it's based on the idea that 80% of your productivity is going to come from 20% of your efforts. Focusing that 20% on the things that will see you make the most progress in your day-to-day tasks will take you quite some distance toward getting a better handle on your day and the office in general.

Principles of Leadership: this is more than just theory, although there is a healthy dose of that here. The bottom line though, is that being a leader is much more than simply barking orders at subordinates and expecting that things will get done as a consequence. The leadership role is as much servant and guide as it is leader, an important aspect that too many who lack formal training miss.

As it turns out, there is such a system, which is outlined in Dr. Michael Schuster's course called "The New Patient Experience." This course is taught over an intensive three day period, and will outline a proven methodology you can take back and immediately apply to your practice which will completely redefine how your patients view the new dental patient on-boarding process.

Mechanics: There are some mechanical aspects of leadership. These are the tools you'll develop and use to guide and direct your team in a constructive manner. Among them are feedback, communication, assessments, descriptions and clarifying positions.

The best part is that once you've digested the materials and integrated the New Patient Experience into your own practice, it can become a part of your branding and marketing strategy. It is, after all, an excellent way to set yourself apart from your competition. There are very few people who enjoy selling. Unfortunately, it comes with the territory. The new dental patient on-boarding course gives you a powerful selling tool to add to your arsenal, it's just that simple. If you're interested in learning more about "The New Patient Experience" course, and how it can help you grow your practice, see full course details here: http://schustercenter.com/courses/sales-system/




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