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Whenever you hear a story about something terrible that has happened in the world, you can be certain that people are going to respond to it rather quickly. They may talk about their opinions on the matter or simply leave condolences. Businesses may also find themselves taking to numerous pages in order to respond to such news. However, there are good and bad ways to go about it and I'd like to think that a social media firm can tell you about the appropriate natures tied into it.
A week ago, I read a story on Buzzfeed that talked about the kinds of mistakes that companies have made in light of news that was recent at the time. For example, back in 2011 there were protests in Egypt that made the news. Kenneth Cole took to Twitter and while it would have been simple enough to just comment on the story, the post added a plug to its spring collection online. To say the least, it was a tactless use of a platform that some businesses can stand to utilize better.
Following the shootings in Newtown, it seems like Kmart made a similar mistake to Kenneth Cole. The retailer took to Twitter in order to comment on the story. However, the post seemed strange, as the end of the post had the hashtag #Fab15Toys stationed. The fact that the company had the audacity to promote a holiday line of toys is astounding and it goes to show that there are certain times when advertising through networking should not be allowed, such as when these kinds of stories are reported.
I believe that a social media firm can tell you that showcasing a slew of items is wrong when posting about a tragedy. Such news stories do not belong with marketing campaigns, as reputable agencies such as fishbat can tell you. If companies want to be better in this regard, then they have to follow one procedure. It's very simple, too; they just have to keep business matters away from any kind of action that involves the marketing of items because they do not mesh at all.
If all else fails, then I think that these companies will benefit immensely from hiring a social media firm. For the rates that are given, they are going to be assisted greatly in terms of managing their reputations. They will be able to attain the utmost amount of services imaginable and each of them is going to be able to come into play. Companies will find that it's easier to go about business if they allow an authority on networking to take care of matters for them.
A week ago, I read a story on Buzzfeed that talked about the kinds of mistakes that companies have made in light of news that was recent at the time. For example, back in 2011 there were protests in Egypt that made the news. Kenneth Cole took to Twitter and while it would have been simple enough to just comment on the story, the post added a plug to its spring collection online. To say the least, it was a tactless use of a platform that some businesses can stand to utilize better.
Following the shootings in Newtown, it seems like Kmart made a similar mistake to Kenneth Cole. The retailer took to Twitter in order to comment on the story. However, the post seemed strange, as the end of the post had the hashtag #Fab15Toys stationed. The fact that the company had the audacity to promote a holiday line of toys is astounding and it goes to show that there are certain times when advertising through networking should not be allowed, such as when these kinds of stories are reported.
I believe that a social media firm can tell you that showcasing a slew of items is wrong when posting about a tragedy. Such news stories do not belong with marketing campaigns, as reputable agencies such as fishbat can tell you. If companies want to be better in this regard, then they have to follow one procedure. It's very simple, too; they just have to keep business matters away from any kind of action that involves the marketing of items because they do not mesh at all.
If all else fails, then I think that these companies will benefit immensely from hiring a social media firm. For the rates that are given, they are going to be assisted greatly in terms of managing their reputations. They will be able to attain the utmost amount of services imaginable and each of them is going to be able to come into play. Companies will find that it's easier to go about business if they allow an authority on networking to take care of matters for them.
About the Author:
Visit social media firm, fishbat, if you are seeking more information about social media networking and marketing.. Also published at The Best Ways To Respond To News By A Social Media Firm.
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