Wednesday, January 2, 2013

Beauty Is In The Eye Of The Poster Printer

By Elliott Wolchek James


Prints beauty is that is enables the printer or designer to convey and amount of expression. Print will live forever. Although the majority of people think that print may be on the decline, that is not really the case. Companies will always require to advertise themselves via the mode of paper. Perhaps the requirement of stationery has dwindled due to the volume of emails being pumped around but the need for brochure printing London brochure printing London is still colossal.

It will always be the case that a human prefers to hold and study a printed product rather just stare a glaring screen. Of course, computers have had their impact upon the industry, it is inevitable, even for our own administrative purposes we no longer print our invoices, they are emailed. It makes economical and environmental sense.

It is true to say that when printing your creative thoughts are free to wonder. Providing you arms are not tied behind your back budget you can do whatever you believe to be necessary, and then some. Having said that, if money is a little sparse, it only encourages one to be a little more thoughtful with how it is spent. A decent graphic designer always proves to be a wise investment. Just by using a single colour, they can produce creative wonders that we mere mortals cannot even comprehend.

Having had the design produced, you are still only half way there. The choice of paper it is to be printed on always proves to be pivotal. The look and feel of the finished product can be significantly altered by such a simple decision. Without a shadow of doubt, when a handed a carefully crafted printed product the recipient is always highly impressed by the effort, creativity and thought. With this in mind, the reward is infinite integrity.

When printing, please be aware that you are not just limited by the choice of inks either. There is a whole world out there of foils, laminates and varnishes. Once they are put to the task, you then have the luxury of choosing the shape that it is to die cut. Is that option available to you when upload your design as a download PDF. I think not. Always bear in mind that a print is circulated though out the day to day lives of people. Prints are left places, they get folded up and passed round all of which act as a constant reminder of your day to day services. The theory is the same with poster printing in London poster printing London.

I do not know about you but I keep business cards. They are rubber banded and live in the top drawer of my desk. Think about it, how often have you seen a business card of high quality and thought that the owner is legitimised. Although cliche, it is true, first impressions count.

I once asked a colleague on why he thought print was beautiful and I think agree with their response, he said, Well Elliott, there is something beautiful in a craft that is just as important now as it was in the days of our forefathers. That is marvellous. I think so. It is been around for donkeys years and it will be around for donkeys years!




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