Thursday, April 5, 2012

How to Find an Ad Network that Gives Results

By Pinky Arnisola


Advertising is truly as old as the hills, and naturally placing ads on your site is an approach millions of sites continue to successfully use. The very best initial step is to avoid rushing into this if you are unfamiliar because there are costly landmines in the landscape.

There are many different ad networks out there that aren't targeted towards a specific niche. Those types of networks are not targeted at all, and we do not recommend them. We will always believe that the niche specific networks are where you stand the make the most. It only makes sense to serve ads that are geared toward your niche audience. For one thing they will understand your business and advertising needs much better since they also work in the same niche as you. You really should be in a more advantageous position to get more closer service from them. While there are many other factors that you should take into consideration when choosing an ad network, this is probably one that you should keep in mind before taking any decision.

Another very important point has to do with the type of audience the ads are intended for. You can check out the testimonials, and then get in touch with them and ask questions. Ask them if they're facing a problem with them or if the journey has been smooth. Naturally you can see about the conversions and quality of ads being run. You can ask them about matters concerning customer support and related concerns. It is best to discover bad news first before you proceed with a network. This is just good business sense, and hopefully you will take the time to do it.

Talking and Negotiating: Though most ad networks have specific agreements that you must adhere to, there are times you can negotiate with them in regard to the terms. Things are always negotiable with ad networks as long as you can provide them with extra leverage for the publishers that they represent. Publishers and networks can both benefit from negotiations that help both parties.

Joining hands with an ad network that offers you more than you expect is what you should aim for. It is likely that the one you choose may have something that closely aligns with your priorities. If you want to stack the odds in your favor, then find out more information about this subject.




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