Thursday, January 5, 2012

Business Card Design: How you Can Make the Right First Impression

By Ruth Williams


Business cards can be used as a very successful marketing device and can say a lot about your company. Many individuals fail to make use of their business card to its full potential. This short article points out the key objectives of a business card.

The main purpose of the business card is to present a compact resume of who you are and what your job role is.

Most of all the business card will need to visibly present the business name, mail address, current email address and telephone number. It is a good option to incorporate some written text, such as a slogan to compliment the logo, all of which should coordinate with the organization's corporate identity. If appropriate incorporate a few thumbnail images.

Keep in mind that it's double-sided so take advantage of both sides, one side could possibly be for contact details and the other side might be more image based.

Your company card needs to be designed by a professional graphic designer and printed on quality card in order that it creates the best first impression when handed out to prospective business clients. The reader of the card immediately gains an overall impression of your business.

Once your business card has been created the cost to print them is pretty low when compared to the high return and value that they may provide a company. They are often ordered in amounts of five hundred, one thousand, 2000 or even five thousand at a time. The more you order in one set, the less expensive the cost would be for each business card. Even so, if you are just starting out you may only have the funds to purchase a low quantity.

Variables such as the number of colours your design comprises of and the weight of card which it is printed on and any speicalist surface finishes for example gloss or matt laminate will affect the price. To create the very best 1st impression these types of extras are well worthwhile, people are more likely to look at your card and keep it if it is nicely presented.

Business cards can be a useful form of advertising for a very small product. They all tend to be the same size to allow them to be easily be stored in a person's purse or contacts file. Many people keep business cards for some time in case of a future event which might call for the products and services of that specific person or organization. Take the time to make sure your business card stands out from the rest. Pick the best you can afford as it has the ability to say a lot about you in a very small volume of space and time.




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