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If your internet site isn't ranking high up for those moneymaking, long-tail keywords, you obviously need to check your S.E.O (Search Engine Optimisation) technique.
Before rushing to obtain any off-page job done, (backlinks etc), the 1st place to begin is right at home, ON your internet site. Our Web Copywriting Brisbane team unearths its secrets...
Here are 5 tips for keyword integration in your copy:
1. Turn your page titles into workhorses
The most significant place the keywords need to show is in the title tag of the page. This is the text right at the very top of the browser window, ABOVE the particular page content.
2. Use your opening sentence
We've always found it successful to repeat the targeted keywords in the opening sentence, so long as it is done in a way that is appealing to a reader. In several cases, search websites use this primary copy as the outline of the content, so writing this from a Promoting perspective instead of merely an SEO point of view is highly important.
3. Even sub heads can influence rankings
Subheads are useful from a reader's point of view, as they break the text into bite-sized pieces. They are also something that the search sites are likely going to take into consideration, to get an understanding of the final theme of your page.
4. Include related words & synonyms
Good, human-friendly copy will naturally result in words that are related to, as well as replacements for, the keyword phrases you are after. It is safe to presume that search algorithms are advanced enough to search for correct contextually related words that support your designated keywords.
5. Be explicit
Do not use bland general terminology, use robust, detailed words. The more specific you are the less your audience have to work out, and the less the search sites have to work out. The flow-on is that specific copy, by default, means you are more likely to incorporate further, related words to support the overall value of your keywords.
Before rushing to obtain any off-page job done, (backlinks etc), the 1st place to begin is right at home, ON your internet site. Our Web Copywriting Brisbane team unearths its secrets...
Here are 5 tips for keyword integration in your copy:
1. Turn your page titles into workhorses
The most significant place the keywords need to show is in the title tag of the page. This is the text right at the very top of the browser window, ABOVE the particular page content.
2. Use your opening sentence
We've always found it successful to repeat the targeted keywords in the opening sentence, so long as it is done in a way that is appealing to a reader. In several cases, search websites use this primary copy as the outline of the content, so writing this from a Promoting perspective instead of merely an SEO point of view is highly important.
3. Even sub heads can influence rankings
Subheads are useful from a reader's point of view, as they break the text into bite-sized pieces. They are also something that the search sites are likely going to take into consideration, to get an understanding of the final theme of your page.
4. Include related words & synonyms
Good, human-friendly copy will naturally result in words that are related to, as well as replacements for, the keyword phrases you are after. It is safe to presume that search algorithms are advanced enough to search for correct contextually related words that support your designated keywords.
5. Be explicit
Do not use bland general terminology, use robust, detailed words. The more specific you are the less your audience have to work out, and the less the search sites have to work out. The flow-on is that specific copy, by default, means you are more likely to incorporate further, related words to support the overall value of your keywords.
About the Author:
To discover whether the keyword density of your internet site is well balanced, contact our Marketing Agency Brisbane. As well as having our web copywriter in Brisbanecheck it over, we have advanced software which will analyse your website against those of your competitors, identifying strengths, weaknesses and possibilities for improvement to find out WHY your website isn't ranking and give you the benefit you are looking for.
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