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Managing a dot com business is never an easy task since you are required to stay in the competition to maximize any potential benefits. The rising popularity of search engines in finding pertinent information has got web masters keen in acquiring high ranks in search engine results to gain exposure and better traffic. MSN, Yahoo!, Google and other search engines base every element of a website for them to display it in their search results page.
If you want to be seen on the first page of search results, then start your SEO process with a keyword research. In making your keyword selection, you must focus mostly on who your targeted audience are as well as the analysis of your planned website. For instance, you plan to create a site that talks about dog care so your keywords will include familiar words or topics like "dog training", "house training, "dog health and "dog food".
First Keep your web site plain and easy to use. It means that Internet surfers will be able to navigate smoothly through your site and see the information clearly.
Search engines make use of crawlers to see to it that websites contain the searched keyword before placing it in the search results page. But if the website has too much irrelevant information and too many flash and animations, search engines will not include it in their search results. Animation and flash can cause delay in uploading the site which is inconvenient to most users. In order to get a good rank in search results, websites are often simple and contain less animation.Links are to be coordinated well together with attractive design to allow a smooth flow of traffic through different sections and links on the site.
2. Search engines will use the query of the visitor to track a website depending on whether it has the relevant keyword searched. As a result, websites ascertain good quality content as well as relevant keywords as necessary. However, it should be changed regularly. Search engines give priority to fresh and unique content to offer the latest news to their users.
3. Back linking is necessary to add an extra source of traffic to your site. If you post more back links, you have better chances of increasing traffic to your site. You can do this by posting links to your website on other sites. You can increase traffic to your site by back linking to web directories, forums and article directories. The more popular these days are social networking sites and you can take advantage of this by using it as a tool to expose your site. Post interesting articles on these sites that are also at the same time relevant to the services offered by the site. All these tips are search engine optimization techniques that are easy to follow.
If you want to be seen on the first page of search results, then start your SEO process with a keyword research. In making your keyword selection, you must focus mostly on who your targeted audience are as well as the analysis of your planned website. For instance, you plan to create a site that talks about dog care so your keywords will include familiar words or topics like "dog training", "house training, "dog health and "dog food".
First Keep your web site plain and easy to use. It means that Internet surfers will be able to navigate smoothly through your site and see the information clearly.
Search engines make use of crawlers to see to it that websites contain the searched keyword before placing it in the search results page. But if the website has too much irrelevant information and too many flash and animations, search engines will not include it in their search results. Animation and flash can cause delay in uploading the site which is inconvenient to most users. In order to get a good rank in search results, websites are often simple and contain less animation.Links are to be coordinated well together with attractive design to allow a smooth flow of traffic through different sections and links on the site.
2. Search engines will use the query of the visitor to track a website depending on whether it has the relevant keyword searched. As a result, websites ascertain good quality content as well as relevant keywords as necessary. However, it should be changed regularly. Search engines give priority to fresh and unique content to offer the latest news to their users.
3. Back linking is necessary to add an extra source of traffic to your site. If you post more back links, you have better chances of increasing traffic to your site. You can do this by posting links to your website on other sites. You can increase traffic to your site by back linking to web directories, forums and article directories. The more popular these days are social networking sites and you can take advantage of this by using it as a tool to expose your site. Post interesting articles on these sites that are also at the same time relevant to the services offered by the site. All these tips are search engine optimization techniques that are easy to follow.
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