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Ebay's recently published Online Business Index report has revealed that 79% of small high street clothing retailers believed the introduction of online trade had helped save their business. Their OBI report suggests that small high street retail businesses are able to match and even beat the performance of other online firms when they set up on the internet and that shops perform at least as strongly as other online businesses on sales, prices and profit margins.
If bricks and mortar stores take the step of branching out online, they are able to compete on a fairly level playing field, and are not being threatened by the increase of online commerce. The online economy is becoming a very important tool to give traditional bricks and mortar businesses a boost.
As bricks and mortar store retailers start to see the importance of an online presence, they are quickly adding themselves to the ranks of other successful online businesses. This is a very important method to improve offline income as well. Studies show that around half of online businesses also have a physical store and 80% of those have experienced increased sales along with a much more sustainable offline business, due to their online presence.
As a business owner, if you have been thinking about your business being online, this opportunity is applicable to any type of brick and mortar business, retail or service based. Having a presence online can allow you to reach new customers. The traditional physical store with no online presence is only known to customers in the local area; however a web presence allows customers world wide to see what you are offering. It is also possible to keep in touch with your customer base with this online presence.
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors' websites.
By engaging with your customers via digital channels including a website, email and social networks such as Facebook you can build your brand and ensure that you are front of mind when they are looking to buy. In these uncertain times when better than now to explore the online opportunity?
By using these various alternate methods, you will be able to easily and quickly contact your existing customers and attract new customers at the same time. Research shows that this e-commerce is very viable.
If bricks and mortar stores take the step of branching out online, they are able to compete on a fairly level playing field, and are not being threatened by the increase of online commerce. The online economy is becoming a very important tool to give traditional bricks and mortar businesses a boost.
As bricks and mortar store retailers start to see the importance of an online presence, they are quickly adding themselves to the ranks of other successful online businesses. This is a very important method to improve offline income as well. Studies show that around half of online businesses also have a physical store and 80% of those have experienced increased sales along with a much more sustainable offline business, due to their online presence.
As a business owner, if you have been thinking about your business being online, this opportunity is applicable to any type of brick and mortar business, retail or service based. Having a presence online can allow you to reach new customers. The traditional physical store with no online presence is only known to customers in the local area; however a web presence allows customers world wide to see what you are offering. It is also possible to keep in touch with your customer base with this online presence.
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors' websites.
By engaging with your customers via digital channels including a website, email and social networks such as Facebook you can build your brand and ensure that you are front of mind when they are looking to buy. In these uncertain times when better than now to explore the online opportunity?
By using these various alternate methods, you will be able to easily and quickly contact your existing customers and attract new customers at the same time. Research shows that this e-commerce is very viable.
About the Author:
Looking to find the best deal on printed t-shirts likeJohn Lennon baby hoodies , then visit www.infanttoddlerclothing.com to find the best example of an online store of a baby clothes for your children.
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