Monday, May 9, 2011

Learn the Secrets to Optimizing Your WordPress Weblog for the Search engines

By Marcus Medina


When you're using WordPress to manage your content material, you've got an benefit over the other regular HTML web sites due to the fact Google and also the other search engines share a fantastic romantic relationship with WordPress. The report beneath explains what you need to be undertaking to produce an even much better impression on the search engines with WordPress. The facts in this write-up will allow you to increase your traffic whether you have a small internet site optimized for the keyword "instant effects" or perhaps a big e-commerce shop targeting the "Stamps" niche.

Keyword in the Title: The search engines lay strong emphasis on the title of webpage, since the title is shown in the search engine results when someone searches for a particular keyword. Including your principal keyword in the title, therefore, is critical, but you still shouldn't be too heavy handed. Including the keyword in your title, though, doesn't mean that you have free reign to overdo it. But it's rather about getting creative in writing your title and make it meaningful. The title to clearly inform potential visitors of what your site is about. If a particular keyword creates a disjointed effect in the title, then you are better off not including it at all. Even though your keyword in the title is important, not at the expense of quality.

Outgoing Links to Excellent Articles: Besides publishing great articles on your blog, you also want to provide your audience with interesting information from other quality sites, which you can do through links. This doesn't mean you randomly insert the link anywhere, but rather it's more about helping your readers get the most out of your content by linking to a good resource that is useful. You show that you aren't worried about people leaving your site and not coming back when you give them the means to access external resources. If you want to see excellent results then you need to get the ratio of links to great content right, especially since search engines like it when you link to authority sites. Remember that your audience will appreciate any extra help when it comes to providing quality information.

Getting Your Images Search-Engine Ready: Once you have started posting quality content to your blogs, you clearly want to add another dimension by allowing others to taste as well and giving me advice. A quick look at some of the best online blogs will reveal that the majority feature relevant images as well as posts. Thus, while you are uploading your images, make sure you have properly prepared them for the search engines from an SEO viewpoint. WordPress blogs have a big advantage over other blogs when it comes to SEO, which is why you should take advantage of this and take you blog to new heights by correctly optimizing the graphics on your site. Correctly labeling your images with ALT tags and image names will provide an additional opportunity for some keywords. Images are highly valued by the search engines, especially when optimized and people will no longer look at you through the "image search" chef glass but also by searching for the terms you optimized for.

This advice might seem simple, but applying it and internalizing it means more success with ranking your blog highly in the long-term, as long as they are being applied. Remember, to keep enjoying the benefits from WordPress, you will need to tweak your site continuously and make the necessary changes to ensure you keep your ranking.




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