Friday, June 5, 2009

Your Hidden Secret To Online Success is Website Traffic

By Logan Granville

To generate an online in income, you must invite eager prospects to your website. Without visitors to your website, you have no business.

Whatever you call that process (driving traffic, lead generation, sponsoring, referring, etc.), it all simply means bringing prospects to your website.

You can generate targeted traffic, or generic traffic. In most cases, you'll want targeted traffic . . . people who are specifically interested in what you have to offer.

You can utilize many methods in generating website traffic, namely classified ads, email marketing, articles and press releases, pay per click advertising, funded sponsoring, purchase leads, joint ventures, and forum and social networds to list a few.

Some of these methods have an associated cost, others are free.

Funded sponsoring is an interesting traffic generation method. Funded sponsoring will not only create website traffic for you, but will generate an income as well, thus offsetting other costs.

Article marketing gives you free, targeted traffic. Write short, informative articles about your product or business containing embedded links to your website. Then simply post your articles to various article directories.

Webmasters, looking for content to post on their website(s), will then select your article from the article directories. Your articles will then find their way to every corner of the internet, sending valued traffic to your website.

Press release marketing is very similar to article marketing.

Free, targeted traffic is available through joint venturing (exchanging mailing lists) with other online marketers. Joint venturing usually produces traffic very quickly.

Building relationships with other members in forums and social networks is an effective method for creating traffic to your website. Join forums and networks in your particular niche. After establishing relationships, introduce your prospects to your business or product.

Mailing lists are an absolute necessity for any online marketer. Build a targeted mailing list, then create a relationship with your list members by sending newsletters, product information, industry news, through an autoresponder.

Classified advertising can produce extremely targeted traffic. Classified advertising can be free, or paid. However, free classified advertising usually produces very limited traffic.

Through pay per click advertising you can get extremely targeted traffic. However, before attempting pay per click, get some expert coaching. Otherwise, you can spend a lot of money very quickly. If done correctly, pay per click will offer tremendous results.

Building your online business can be costly. Look for ways to maximize every dollar you spend. If you have some basic writing skills, take a good look at article or press release marketing as an inexpensive method for driving traffic to your website.

An extremely valuable method for generating traffic to your website is funded sponsoring because not only do you build traffic, you generate solid income.

The critical point in traffic generation is to choose a method and get started. Once you perfect a method, choose another and become proficient in that method. Learn to use as many traffic generation methods as you can.

Your business will not survive without traffic . . . bottom line.

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