Friday, June 5, 2009

Improve Your Rankings With the Help of SEO Tools

By Michael Fleischner

To be successful online, you must use the proper tools. This is true about almost everything in life but especially meaningful when it comes to search engine optimization. There are plenty of tools available on the web for free and others, that provide more value, for either a one time payment or monthly fee. As a result, I wont spend a lot of time recommending products but rather discussion what you need them for.

One of the most important aspects of SEO is learning about your very own website. Doing so provides a foundation that can help you achieve success in the area of optimization. Search engine optimization often begin by providing you with a thorough analysis of your own website and then give you access to off page information that can inform your SEO strategy. Make sure you also learn about effective optimization before you begin using any tool. This can enhance your overall results.

To be successful with any search engine optimization strategy, you must begin by analyzing on page factors. By doing so, your creating a strong base upon which you can build a number of search engine campaigns and have the greatest impact on your results. In addition, your optimization tool should allow you to evaluate on page criteria such as meta tags, keyword density, internal linking, and page load times. By evaluating these factors on a regular basis, you can improve web site ranking.

Google likes it fast. Don't make your web site pages overly complex. Pages that contain a lot of elements and large files rarely if ever achieve top rankings. Google rewards pages that are quick to load and can provide users with value. This value is calculated across more than 120 different elements and changes frequently. These criteria generally aren't a factor if a page loads too slowly.

Submit your site to search engines. I wouldn't spend too much time on this one. And in fact, I recommend submitting only a new website. Submitting a new site to search engines is beneficial so they know to crawl your web site. Some web site owners feel as though they need to submit their site on a frequent basis. I have never found this to be productive and have achieved top positions on search engines without it.

Work on creating in bound links to your website. You want sites to connect to yours in the form of inbound links. This is essential because it shows the major search engines that your website provides a great deal of value to consumers. This linking also carries the benefit of providing page rank value and assigning information that is attributable to where your site is listed on search engines.

If doing business online, you can find plenty of tools that can help you validate your code, evaluate on page factors, determine the speed of your website, help you submit to search engines, and build in-bound links. Chance are, if you want a single tool that can do all of these things, it wont be free. But as I like to say, time is money.

Consider using SEO tools to improve the quality of your website and improve search rankings. The added benefit of using technology to improve your seo campaigns is that you'll save a great deal of time and frustration. Choose your tools and objectives carefully to achieve the specific results you're looking for.

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