Wednesday, May 6, 2009

Finest Examples of Landing Pages

By Steve Blalock

When constructing a landing page, it is always a good idea to refer to a number of other successful landing pages for ideas. The following are three examples of landing pages that convert well: http://www.ebizmodelsyoucancopy.com/resellrights

What works well with this page? The first thing to note is the header, which is red. Generally, one of two colors (other than black) are employed in a header: red or blue. Blue relaxes people and red creates urgency. Another thing that boosts the credibility of this landing page is the graphic.

Another good point about this landing page is the picture and signature of the product owner. This, again, boosts trust and increases conversion rates. Another notable part of this landing page's success are the testimonials, which also increase trust.

Let's check out another successful landing page: http://www.privatelabelrightsgold.com/

Again, the red font creates a sense of urgency. In addition to that, all benefits and costs are quantified to the penny and exact percentage. This increases the perceived value of the product, which is important, as people purchase perceived value, not value. If your product is good, you have to create perceived value to match the real value.

Another effective method employed in this landing page is the auto-updating time stamp. When a visitor sees the time stamp, they may feel that the product or service was released or updated that very day " or at least that someone is maintaining it on a daily basis.

Another powerful element that makes this landing page successful are the repeated psychological triggers. Smoking HOT products, insane profits, instant access -- all of these phrases create urgency, increase perceived value, and induce action.

And there you have it: being successful with landing pages really is a repetitive process. If you follow the tips outlined and use good examples, you should have no problem constantly increasing your conversion rates.

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