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So you finally made it! You worked out the bids, positioning, keywords and market research. Also you are a couple of steps ahead of the pack as you have taken advantage of Google's keyword research tools. Looks like your advertising promotions are all set for the next 6 months. Is there anything left to do?
Do not think you are finished because your work has just begun. Tracking your ads is your number one priority. When you do this you will be able to gage the actual productivity of each ad and ensure maximum performance.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
It is critical to your Adword campaign that you pay attention to every detail and monitor it well. A failing ad can drain your budget, fast. It will distract you from your productive ads and have you chasing ineffective leads. Let's face it you will still be paying for clicks to a bad ad.
So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.
The problem with popular keywords is that they are not targeted. Searchers will start with these words but go onto more targeted ones. This attracts shoppers not browsers to your website. The best keywords are those that attract traffic but also draw your niche market.
There is a fine balance between a tight niche keyword and a broad based one. On one hand you want to attract traffic on the other hand you want to make sales.
The bottom line is that if you want a successful Adwords campaign you need to watch your campaign like a hawk. Remember the success of your business will depend on the efficiency of your advertising campaign.
Do not think you are finished because your work has just begun. Tracking your ads is your number one priority. When you do this you will be able to gage the actual productivity of each ad and ensure maximum performance.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
It is critical to your Adword campaign that you pay attention to every detail and monitor it well. A failing ad can drain your budget, fast. It will distract you from your productive ads and have you chasing ineffective leads. Let's face it you will still be paying for clicks to a bad ad.
So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.
The problem with popular keywords is that they are not targeted. Searchers will start with these words but go onto more targeted ones. This attracts shoppers not browsers to your website. The best keywords are those that attract traffic but also draw your niche market.
There is a fine balance between a tight niche keyword and a broad based one. On one hand you want to attract traffic on the other hand you want to make sales.
The bottom line is that if you want a successful Adwords campaign you need to watch your campaign like a hawk. Remember the success of your business will depend on the efficiency of your advertising campaign.
About the Author:
Brian Basch has been working in the area of pay per click management for a long time and maintains a website about adwords expert where you can get answers to the rest of your questions.
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