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Marketing with articles isn't a new concept. As a matter of fact, business owners have been using it in the offline world by publishing articles and ads in magazines and newspapers for ages. Today's business owners use articles for marketing their products, for SEO (search engine optimization), and gaining back links to their sites.
Keywords enable the writer to target a specific audience, which in effect gains the attention of the people who are particularly looking for and interested in reading the kind of information offered.
Article marketing is fundamentally, a very low cost form of business advertising. The goal is to write an informative article on a relevant subject within your niche which is then published on the internet for others to use freely.
This technique expands your reach beyond what you could do on your own, gets your website more back links, and causes the traffic flow to your website to increase, thus improving your rankings in the search engines.
Articles that are written for the purpose of marketing businesses, are usually submitted to one or many of the article directories. The article directories are places where people who are looking for fresh content can find your articles, and publish them on their own sites, blogs etc.
The end of your article will contain a resource box, or author bio that includes some information about you and your business, and includes a link going back to your website where interested readers can go for more information. Anyone who uses your article is required to publish it in full, which includes your information, with working links, at the end of the article.
However, article marketing doesnt just benefit business owners, in truth, it serves a dual purpose, the publisher gets access to free content, while the business owner gains free publicity. Its advantageous to all involved parties, which is why its such a popular method of advertising.
Keywords enable the writer to target a specific audience, which in effect gains the attention of the people who are particularly looking for and interested in reading the kind of information offered.
Article marketing is fundamentally, a very low cost form of business advertising. The goal is to write an informative article on a relevant subject within your niche which is then published on the internet for others to use freely.
This technique expands your reach beyond what you could do on your own, gets your website more back links, and causes the traffic flow to your website to increase, thus improving your rankings in the search engines.
Articles that are written for the purpose of marketing businesses, are usually submitted to one or many of the article directories. The article directories are places where people who are looking for fresh content can find your articles, and publish them on their own sites, blogs etc.
The end of your article will contain a resource box, or author bio that includes some information about you and your business, and includes a link going back to your website where interested readers can go for more information. Anyone who uses your article is required to publish it in full, which includes your information, with working links, at the end of the article.
However, article marketing doesnt just benefit business owners, in truth, it serves a dual purpose, the publisher gets access to free content, while the business owner gains free publicity. Its advantageous to all involved parties, which is why its such a popular method of advertising.
About the Author:
Kristin is an experienced Article Marketer. Article Marketing is easy if you know the right methods. Discover what are her best resources for Article Writing and Article Marketing.
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