Tuesday, August 13, 2019

Corporate Event Planning Requires Meticulous Planning

By Douglas Wilson


Even a rudimentary perusal of the social pages in any newspaper or magazine will reveal just how many big events are hosted in every city every year. Corporations often host elaborate functions and they spend a lot of money on making the best possible impression to create a positive image. These functions always have a very specific purpose, however and that is why big businesses make use of the very best professionals in the field of corporate event planning.

Corporations host events for many different reasons. They celebrate major achievements, they honor valued clients and business partners, they introduce new products, they raise money for charities and they perform public relations exercises, to name just a few. When hosting events, companies want to make sure that everything goes smoothly and that the guests will remember the occasion for a long time.

Anyone that thinks that it is easy to organize a big function is in for a major surprise. Top organizers are excellent communicators with numerous contacts in the industry. They are good leaders that are able to coordinate the efforts of multiple teams. They pay attention to even the smallest details and they are ready to deal with potential problems long before they become big issues.

Even the very best function organizers can only meet the expectations of their client if they are fully informed about those expectations. They need to know what the purpose of the functions is, what the budget is, what the guest list will look like and whether the client has any specific preferences on some issues such as the venue or theme. In addition, someone within the client organization must be appointed to liaise with the organizer.

Top organizers know that it is their clients that must receive all credit for a function. They work in the background, investigate all the possible options for the forthcoming function and then present these options to the client for a final decision. They will be ready to brief the client on the pros and cons of every option and make recommendations if asked to do so.

Next, the organizer will develop action plans that cover every eventuality and even the smallest details. Arrangements will be made with all service providers and each team will be given a time table. The role of the organizer is to coordinate all efforts, to make sure that nothing goes wrong and to deal with conflict and other problems. Regular feedback to the client is also of vital importance.

Hiring a top organizer does not come cheap. Their fees are but a drop in the bucket when compared to the overall cost of a major function. Companies that try to save money by organizing their own events learn to their own detriment that this is a recipe for disaster. It is all too easy to overlook small but vitally important details and to thus host a function that will not achieve the desired goals.

The very reason why corporations appoint professional organizers is to allow the hosts to do what they do best without having to worry that anything will go wrong. It is the job of the organizer to make sure that everything goes smoothly and that the guests are happy. This requires attention to detail and lots of experience.




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