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Twitter has, more or less, become engrained in our culture. The fact that "tweet" is now recognized by the dictionary speaks volumes about not only this particular platform but all types of social media to boot. With that said, if you're new to Twitter, you may not know too much about how to compose messages, especially for business purposes. To achieve the utmost Long Island advertising success, keep the following do's & don'ts in mind.
One of the do's of Twitter is knowing when a message is public or private. When it comes to the former, you will simply be able to create a message from your main feed, which is the more common method. The latter is less common, as it's meant to address users in one-on-one conversations. These are known as direct messages, or DMs, which are ideal for keeping said conversations personal. Reputable authorities on marketing like fishbat will say the same.
Hashtag utilization is another step that must be followed if you plan to succeed on Twitter. While you've most likely seen these tags a number of times before, you may not know which ones to include. One of the ways to determine the best tags is to see how well they fit into your content. You must also use a mix of branded and nonbranded terms, as this will keep your tag collection varied. Keep these rules in mind, especially if you're new to this social platform.
When it comes to the mistakes to avoid when creating tweets, a lack of mobile interaction is a good place to begin. One of the benefits of owning a smartphone is the ability to stay up-to-date on your social activity, no matter where you are. It's also worth noting that if you have an idea for a tweet, you can post it without waiting to go home and publish it from your computer. In short, a solid Twitter strategy requires a mobile mindset.
Lastly, present yourself on Twitter as you would in any business environment. Professionalism is the name of the game when it comes to social media marketing, which means that you must be careful about the type of content that goes out under your name. Otherwise, you may find yourself struggling to maintain your reputation, no matter how reliable your products or services may be. Social media seems to place users under a microscope of sorts, which makes professional interaction all the more important.
One of the do's of Twitter is knowing when a message is public or private. When it comes to the former, you will simply be able to create a message from your main feed, which is the more common method. The latter is less common, as it's meant to address users in one-on-one conversations. These are known as direct messages, or DMs, which are ideal for keeping said conversations personal. Reputable authorities on marketing like fishbat will say the same.
Hashtag utilization is another step that must be followed if you plan to succeed on Twitter. While you've most likely seen these tags a number of times before, you may not know which ones to include. One of the ways to determine the best tags is to see how well they fit into your content. You must also use a mix of branded and nonbranded terms, as this will keep your tag collection varied. Keep these rules in mind, especially if you're new to this social platform.
When it comes to the mistakes to avoid when creating tweets, a lack of mobile interaction is a good place to begin. One of the benefits of owning a smartphone is the ability to stay up-to-date on your social activity, no matter where you are. It's also worth noting that if you have an idea for a tweet, you can post it without waiting to go home and publish it from your computer. In short, a solid Twitter strategy requires a mobile mindset.
Lastly, present yourself on Twitter as you would in any business environment. Professionalism is the name of the game when it comes to social media marketing, which means that you must be careful about the type of content that goes out under your name. Otherwise, you may find yourself struggling to maintain your reputation, no matter how reliable your products or services may be. Social media seems to place users under a microscope of sorts, which makes professional interaction all the more important.
About the Author:
For additional insight about Twitter and other social media networks, please consult fishbat.. Also published at The Do's And Don'ts Of Creating Tweets, By Long Island Advertising Agencies.
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