Tuesday, March 29, 2016

Options When Selecting Business Signs

By Margaret Watson


Many companies will use some kind of advertising to promote themselves and increase profits. One of the most effective ways of doing this is by having Business Signs put up on and around the premises. Many different kinds of signage are available and it does not have to cost a fortune to create an eye catching advert.

There are many firms that will make up signs that you can use to promote your company. Everything from simple banners and flags to more elaborate light box designs can be made. There are now computerized signs that can be programmed by the user and the messages and logos can be changed when needed.

Starting at just a couple of hundred dollars a small panel can be made featuring name and phone numbers. The larger complicated signage will cost more but will have more details and images incorporated onto the panel. The computerized boxes will cost more due to the fact that extra items such as plugs, cables and software may be required to allow programming.

Moving adverts are always a great way to catch the eye of potential customers that may be passing by. Signage fitted with motors allowing them to spin and change color are a popular choice and very effective. Some box type signage can be purchased with a sound option so that sound tracks and speech can be heard when the unit is activated which can also draw attention.

The use of vivid colors in your sign is a very good way to improve the effect of a panel or light box. Brightly colored text which is then illuminated from behind will usually draw the eye of people walking by. Flickering signs and neon tubes are another way to create a striking visual effect which will stand out more than a basic lettered design.

If you decide to use signs to promote your company it is important to take some time to think about the main points you want to get across. Aside from the name of the company it can be useful to list some of the services you offer and email addresses and even the owners name can help. Pictures of products you make or sell can also be a great addition to signage as this shows customers what they are getting.

When using a sign as a promotion tool one of the main things to remember is to keep it in good condition. Regular cleaning will help and if it is in direct sunlight the panel may need to be changed periodically due to fading. If the sign has lights behind it then it is essential to keep a stock of spare bulbs and replace them should they fail.

One other thing to consider is that if you wish to erect a sign you may need to seek permission from the local authorities. Some towns will allow small signage without permits but larger signs and ones on streets may require permission and a fee to be paid. Your sign maker will be able to advise you who you need to contact and will assist you should you require any official permits.




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