Friday, January 29, 2016

What To Do In Order To Sell A Website

By Edward Jackson


There is overwhelming excitement when it is time for an individual to unleash what they have worked on for such a long time. There may be questions and unknown variables that stay in the back of one's mind when it is time to sell a website, but there is also hope that what was accomplished can be life changing. It might have seemed like it was taking forever, but the ability to cash in and make profits outweighs all the strain. However, before this can even take place, a sale has to first be made.

Every site owner needs to know within, how much their site is worth. Basically, its worth is based upon whatever someone wants to pay for it. It is not always easy to get a price in mind. However, an individual should know what price would make them happy. One must also know what their costs are, labor, and potential of the website before selling. Supply and demand is very important at this time.

One way to figure out what a site should be sold for is to look at the revenue taken in from last year and double it. Or one can also look at the company profit and multiply it times ten. Many individuals have all sorts of formulas for selling their business. This is just a place to begin.

Picking the right buyer is so very important. No one wants to sell their dream to someone who does not know how to manage the site or does not have the passion necessary to make the owner's dream come true.

The more information a seller gives to a buyer, the greater the success rate. Anyone who is serious and knows what they are doing, wants as much information as possible. Sales figures are very important, along with keywords for site popularity, where visitor traffic is coming from, and the PageRank of the site. Again, the more information that is given, the more someone is likely to buy.

Many times sites come with a statistics package such as Webalizer or Awstats. Becoming familiar with these site packages can help to accurately gain access to one's site traffic. Profit and loss statements are also good for potential buyers. Showing money received from advertisers or bills that needed to be paid are also good information to provide. Sending an email letter may also be a good move for those that want to introduce their site, themselves, and share the website's history.

When searching for a buyer, start locally first. Look for buyers that understand what the seller is trying to do. They will easily be taught and recognize the value of the site. They won't have to be taught about the individual's marketplace. They will be excited for the opportunity to gain new potential customers. Then, if there is no success, search outside the industry.

Finally, when an interested party is discovered, the most important deal breaker is the sense of urgency shared between both parties. The one who is the most desperate usually plays into the hands of the one who is not. Whatever the case, both individuals must take their terms into consideration before the final handshake.




About the Author:



No comments:

Post a Comment