Thursday, June 18, 2015

The Benefits Of Product Management Training

By Freida Michael


Product management is the life source of a company's merchandize. Product management training encompasses many aspects. Not only are there so many products under one company but each unique products, future must be managed well and this can be done successfully with the help of these professionals.

Merchandize management involves many stages and is present in every step of the merchandize's journey. First, it starts with a vision. Merchandize developers, with the use of research and data, envision a merchandize that can fill a void in the market, which can answer a customer's need. After concretizing the vision, merchandize engineers will convene how to create the merchandize. These engineers must know a product's past if it has been offered before. They must know the product's strength and weaknesses as reflected in sales. They must improve the weakness and strengthen the strengths even more.

Merchandize creation comes next in the process and is the purview of product engineers. They may start from scratch or update an item or service. Improving a product's usage and strength is the key to market penetration. Packaging, including fonts and imagery, is important and by no means a peripheral concern. All in all, marketing will emphasize the benefits of the product's main features in subsequent promotional campaigns. Advertising will operate on a given timeline until it reaches its optimal sales level. Feedback data will ensure future growth and the direction of development.

Every merchandize has a unique lifecycle before it must be reviewed and revamped. If it is a major seller, it may simply go on as before. It depends on the revenue stream and its place in the overall brand. The development team works hard to maintain and grow a product line with creative advertising in chosen media, whether traditional or social. Training and experience are uniformly required.

Training for this tedious task is important for a company. The company's products bring in the money after all. The teams who are working towards this goal must collaborate. Through training, they will be constantly reminded of this urgency and goal.

Moreover, they will appreciate the task of other teams. Misunderstanding arise when team a wants the font changed to comic sans in the packaging. The art and printing department thinks it's a waste of time not knowing there is a research that supports the ineffectiveness of Comic Sans in a packaging for example. This will be minimized if all people know the complexity of the process and they in turn can collaborate with each other.

Training for merchandize management has many forms. You can choose one in accordance to your company's requirements or your staff's schedule. Training sessions usually are in classroom type, complete with hands on exercises, including handouts and templates. There are self-taught courses and downloadable courses, which an in house training team can use to teach the others. There are some who offer training exclusively for your company when you can assemble your team to learn together.

Every company knows that training is at the heart of product management and determines the immediate degree of success. It empowers employees to do their best, alone, or in conjunction with others. A team spirit, however, will most likely accelerate the process and yield optimal results.




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