Monday, November 10, 2014

Using PLR Products To Create Wealth

By Christa Jarvis


Marketers, for many, many years have needed a lot of written material to inform and sell their potential customers. Private Label Rights items have been in use for almost as long as this is simply the writing of material to be used but by someone else. They have specific uses and those using PLR products, properly, are a step ahead of those spending the time to write their own articles or blog posts.

This written pieces might be articles, blog pots, advertising blurbs or an email follow up series. Many of them cannot write and others feel their time is more valuable than that. They would be wrong in this as informative pieces are absolutely necessary to the overall effort. They will, however, almost always find some private label rights material that can be used.

Private Label Rights material are already written and the authors offer them for you to use. The costs for each will depend on the purposes for which you want to put them. Many of them are offered for free if you will simply enter your email address into a capture form. This is a major way marketers gain names and emails for their lists.

The various rights to this material will determine the costs and what you can do with it. The basic rights you have for a report, article or set of email follow up series, is the ability to give it away for free. You will use it to gain emails for your list. You can not change it in any way and all live links must be left untouched.

The value of each article or report you offer is only as good as it helps readers understand your subject more. It only has value to you as it can help sell the products or services you are selling. A side benefit, and the only one you will receive from a free PLR item, is the ability to gain their email address for later promotions directly. All of the links, in the body of the written material benefits the author and not you.

A next level of rights will allow you to edit the material as far as who the author is. Your name can be placed in this position and it helps your credibility in this subject. The live links still go for the original writers cause though. You might be allowed to insert other links for your websites, however, everything else must stay the same.

Still another set of rights will allow you to edit all of those links. This material will cost more because you are now depriving the author of some income. You may also be able to add other material and additional links for other related sources. All of this is helpful when you are trying to create a following and future income potentials.

The highest set of rights will allow you to completely rewrite, if needed, the entire piece. You can do what you want with it as well as sell rights to other people. This is called Master Resell Rights and many marketers work with this exclusively as there are many people who do not want to write their own material. There are enough of these people that, properly marketed, this can create the wealth you are looking for.




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