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Long Island SEO firms should know about all of the important points of branding. For those who do not, branding - as a whole - is responsible for giving a business its own identity, allowing you to recognize it at the onset. However, even the most knowledgeable of individuals can make branding mistakes, which is where advice should come into effect. For those who are curious about what makes this endeavor so effective, here are 3 potential missteps you should attempt to avoid.
You do not want to go about branding with a sense of complication in mind. For example, if you were to create a logo for a new company, chances are that you would want it to be simple yet aesthetically pleasing enough for it to stand out in the most positive of ways. From what I have seen, more and more businesses have taken it upon themselves to adopt this simpler approach. As a result, it would be in your best interest to take a similar course of action.
Another branding mistake - and those in Long Island SEO can agree - is neglecting the most basic points of branding. These can include anything from spokespeople to slogans, so the idea of forgetting about these is a huge problem, according to firms along the lines of fishbat. These are what brands are made built upon, after all, whether you realize this or not. Without them, chances are that fewer people will be unable to recognize your brand at first glance.
Branding can also change on a dime, which is another negative that companies should avoid. What will a loyal consumer think when a familiar logo, to them, shifts from a blue color to something that's more red in the span of a day? This isn't to say that brands cannot change but the trick here is to go about said change in a more natural way. Consumers are not exactly welcoming, when it comes to shifts like these, so subtle alterations are for the best.
These are just a few of the most recognizable branding mistakes done by companies across the board. It's important for a solid message to be brought to consumers but this cannot be done if mistakes like the ones mentioned above are repeated over and over again. Make it a point to recognize said mistakes and figure out the best solutions in order for them to be avoided. The more informed you are, the better off you'll be when formulating solid branding in the future.
You do not want to go about branding with a sense of complication in mind. For example, if you were to create a logo for a new company, chances are that you would want it to be simple yet aesthetically pleasing enough for it to stand out in the most positive of ways. From what I have seen, more and more businesses have taken it upon themselves to adopt this simpler approach. As a result, it would be in your best interest to take a similar course of action.
Another branding mistake - and those in Long Island SEO can agree - is neglecting the most basic points of branding. These can include anything from spokespeople to slogans, so the idea of forgetting about these is a huge problem, according to firms along the lines of fishbat. These are what brands are made built upon, after all, whether you realize this or not. Without them, chances are that fewer people will be unable to recognize your brand at first glance.
Branding can also change on a dime, which is another negative that companies should avoid. What will a loyal consumer think when a familiar logo, to them, shifts from a blue color to something that's more red in the span of a day? This isn't to say that brands cannot change but the trick here is to go about said change in a more natural way. Consumers are not exactly welcoming, when it comes to shifts like these, so subtle alterations are for the best.
These are just a few of the most recognizable branding mistakes done by companies across the board. It's important for a solid message to be brought to consumers but this cannot be done if mistakes like the ones mentioned above are repeated over and over again. Make it a point to recognize said mistakes and figure out the best solutions in order for them to be avoided. The more informed you are, the better off you'll be when formulating solid branding in the future.
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For details about the most useful branding strategies, consult fishbat today.. Free reprint available from: Branding & 3 Missteps Every Long Island SEO Firm Should Avoid.
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