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Shaklee business owners: It's time to step up your game and learn what it REALLY takes to become a top 2% producer Are you dedicated to climbing to the top of your comp. plan?
If you wish to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
The single most important skill you could ever learn is marketing.
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Incorporate A Variety Of Web Traffic Sources
A lot of people want to market a business such as Shaklee online. In the beginning, it's important you only focus on a single way to generate leads on the internet. Avoid trying to do more than one tactic at the same time. For beginners, it's very overwhelming to try to do more than one internet marketing tactic at first.
Once you're generating 10 to 20 leads per day from one strategy, it's time to add another source of traffic. Pay per click, Squidoo, Forums or Youtube are all places where you can generate leads for your Shaklee opportunity.
Your long term strategy should be to master one strategy first, then add other traffic sources thereafter. If one traffic source declines, you have others to generate leads for your business.
Certain traffic sources generate more sign ups than other sources. Learn to recruit people into your Shaklee business who join your list from different web sites.
Eventually, you want a portfolio of different traffic sources, like an investor with a portfolio of different stocks. Having a diverse portfolio of traffic reduces risk. Build diversity, but only after you have ONE traffic source flowing. Otherwise you are bound to get overwhelmed as you build your Shaklee venture.
- Market Like A Real Business
Learn to market like a real business. It's amazing how little network marketers in companies like Shaklee are taught about real marketing.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. A lot of these things feel like they make a difference, but most of these tools do not do much for you. There are a few parts to a marketing strategy:
Target Market: Who is the ideal prospect for your Shaklee business? Entrepreneurs? Or people desperate for money? Focus on frustrated network marketers who seek solutions to their business problems. These people understand the business model and won't ask silly questions such as, Is this a pyramid? They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Adopt A Compelling Position: If you promote Shaklee, so do thousands of other reps. What unique value do you provide? Define the value you bring to the table that's different form everyone else.
Promotion Strategy: How will you generate leads when you don't have any more family and friends to approach about Shaklee? Learn direct response online marketing tactics that produce leads.
Follow Up Strategy: After you generate a lead, what will you do to follow up? Use both live phone calls and automated emails to handle follow up.
- Transform Into A Magnetic Sponsor
A magnetic sponsor in Shaklee is someone who attracts prospects to them. In contrast, network marketers in companies such as Shaklee usually taught to chase prospects. It's important you establish credibility with prospects in order to be consider magnetic. You must show prospects that you can teach them how to absolutely thrive in their Shaklee businesses.
Build your credibility by teaching. Create instructional content and post it on your blog, on Facebook and elsewhere. Creating a list is the second tactic. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
After building a list of emails and names, you must establish an online following. Your Shaklee will grow in proportion to the size of your online following. Followers are people who watch each of your videos, and read your blog posts as you publish them. These are the easiest people in the world to sell to. Establishing trust is a magnetic sponsor's fourth tactic. Never over-promise or distort the truth. Focus on teaching really valuable strategies. market every day with valuable content. Do not be infrequent in your communications. When you do these four tactics, people will literally call, email and approach you to buy stuff from you.
If you wish to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
The single most important skill you could ever learn is marketing.
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Incorporate A Variety Of Web Traffic Sources
A lot of people want to market a business such as Shaklee online. In the beginning, it's important you only focus on a single way to generate leads on the internet. Avoid trying to do more than one tactic at the same time. For beginners, it's very overwhelming to try to do more than one internet marketing tactic at first.
Once you're generating 10 to 20 leads per day from one strategy, it's time to add another source of traffic. Pay per click, Squidoo, Forums or Youtube are all places where you can generate leads for your Shaklee opportunity.
Your long term strategy should be to master one strategy first, then add other traffic sources thereafter. If one traffic source declines, you have others to generate leads for your business.
Certain traffic sources generate more sign ups than other sources. Learn to recruit people into your Shaklee business who join your list from different web sites.
Eventually, you want a portfolio of different traffic sources, like an investor with a portfolio of different stocks. Having a diverse portfolio of traffic reduces risk. Build diversity, but only after you have ONE traffic source flowing. Otherwise you are bound to get overwhelmed as you build your Shaklee venture.
- Market Like A Real Business
Learn to market like a real business. It's amazing how little network marketers in companies like Shaklee are taught about real marketing.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. A lot of these things feel like they make a difference, but most of these tools do not do much for you. There are a few parts to a marketing strategy:
Target Market: Who is the ideal prospect for your Shaklee business? Entrepreneurs? Or people desperate for money? Focus on frustrated network marketers who seek solutions to their business problems. These people understand the business model and won't ask silly questions such as, Is this a pyramid? They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Adopt A Compelling Position: If you promote Shaklee, so do thousands of other reps. What unique value do you provide? Define the value you bring to the table that's different form everyone else.
Promotion Strategy: How will you generate leads when you don't have any more family and friends to approach about Shaklee? Learn direct response online marketing tactics that produce leads.
Follow Up Strategy: After you generate a lead, what will you do to follow up? Use both live phone calls and automated emails to handle follow up.
- Transform Into A Magnetic Sponsor
A magnetic sponsor in Shaklee is someone who attracts prospects to them. In contrast, network marketers in companies such as Shaklee usually taught to chase prospects. It's important you establish credibility with prospects in order to be consider magnetic. You must show prospects that you can teach them how to absolutely thrive in their Shaklee businesses.
Build your credibility by teaching. Create instructional content and post it on your blog, on Facebook and elsewhere. Creating a list is the second tactic. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
After building a list of emails and names, you must establish an online following. Your Shaklee will grow in proportion to the size of your online following. Followers are people who watch each of your videos, and read your blog posts as you publish them. These are the easiest people in the world to sell to. Establishing trust is a magnetic sponsor's fourth tactic. Never over-promise or distort the truth. Focus on teaching really valuable strategies. market every day with valuable content. Do not be infrequent in your communications. When you do these four tactics, people will literally call, email and approach you to buy stuff from you.
About the Author:
Ricardo Interpemian has taught thousands of people how to grow businesses like Shaklee.
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